Understanding Data Is a Science, but Not All Marketers Have the Right Formula

For people, knowledge is power. For businesses, data is knowledge. With nearly everyone and everything connected to an IP address, information is continuously collected and stored on a massive scale. Raw consumer data is a hot commodity that often goes untapped for brand marketing and advertising campaigns, especially when it comes down to understanding the impact and results.

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Medinas Opens Florida Office to Serve Hospitals and Imaging Centers In Remarketing Pre-Owned Medical Equipment

BERKELEY, Calif. & KISSIMMEE, Fla.–(BUSINESS WIRE)– #FloridaExpansion–Medinas, a technology-driven asset management and remarketing company for hospitals, today announced the opening of a new Florida office, putting the software provider in the middle of one of the highest concentrations of large hospitals and imaging centers in the country.

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Marketing Analytics Firms Marketscience Consulting and Truesight Consulting Merge to Deliver More Unified and Advanced Client Solutions

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger.

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RedPoint Global Takes Top Spot as the Most Comprehensive Customer Data Platform in CDP Institute Vendor Comparison Report

For the Second Consecutive Year, RedPoint Leads 33 CDP Vendors as the Only Platform to Provide All Features and Capabilities Measured by the Vendor-Neutral Organization
RedPoint Global, a top provider of customer data platform and customer engagement technologies, announced that for the second consecutive year, it has been positioned as the most comprehensive customer data platform (CDP) in the CD

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New Informatica Salesforce Guides Improve Access to Enterprise Data

Guided Workflows Boost User Productivity by Automating Salesforce Tasks and Simplifying Access to Cloud, Hybrid and On-Premises Data
Informatica, the enterprise cloud data management leader, announced the launch of Informatica Salesforce Guides for Hybrid Data Access at Dreamforce 2019, held this week in San Francisco.

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Google’s AI-powered Smart Compose feature is coming to Docs

Photo by Jaap Arriens/NurPhoto via Getty Images
Google is bringing its Smart Compose feature to Google Docs, meaning G Suite users will, in future, be served AI-powered writing suggestions outside of their inbox. Though for the time being, only domain administrators can sign up for the beta.

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Facebook: Advertisers to get more tools to control where ads appear

As Facebook continues to deal with controversy over its political ad policy, and becomes more a force in the market for spending on online advertising, the company on Wednesday rolled out a set of new tools designed to give advertisers more control over the places where their ads appear on the social-media site.

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BrandPost: Adobe Survey Reveals How CIOs are Tackling Today’s Digital Megatrends

As a small number of critical megatrends transform IT and the digital business, IT and business leaders are worried about falling behind and suffering from the resulting competitive weakness. That worry makes having an accurate perspective of where other organizations stand in their deployment of key technologies extremely valuable.

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Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here’s what you need to know to successfully integrate your search and social campaigns.

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Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses.

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Jelastic Released Enterprise WordPress Hosting Package with Auto-Scaling and High Availability

Jelastic PaaS launched auto-scalable WordPress cluster to provide enterprise-level availability, easy setup and management for highly-loaded projects
Jelastic, multi-cloud platform that supplies a full-featured container-based PaaS for application deployment and management, launched enterprise-grade WordPress hosting package based on the newly-built cluster with pre-configured automatic scaling an

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