A Statistical Approach to Pick the Most Impactful Advertising Channel for Product Marketing

A Statistical Approach to Pick the Most Impactful Advertising Channel for Product Marketing In the wake of ZMOT (Zero Moment of Truth) it becomes pivotal for any product company to choose the most appropriate advertisement channel for the promotion of their products. This not only helps the organizations to maximize their

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Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays?

Could Machine Learning Help Cathay Pacific Save Millions From Travel Delays? NB: Cathay Pacific Aircraft fuel is without a doubt the biggest cost for any airline and often receives widespread attention, especially when airlines hedge their bets the wrong way. Cathay Pacific reported a HK$4.49 billion fuel-hedging loss in the first half

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Robo-Advisers and the Future of Financial Advice

Robo-Advisers and the Future of Financial Advice The wealth management industry is facing a wave of digital disruption. Developments in finance, science and technology have led to a new generation of financial technology start-ups. Most “fin-techs” focus on automated investment services, or so-called ‘robo-advisers’. Betterment, the pioneer of automated investing,

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