How HR Analytics play in Digital Age
Today every company is acting on the digital transformation or at least talking about digital transformation. While it is important to drive it by analyzing customer behavior, it is extremely important to understand who from your organization is acting upon it – your employees.
Hence knowing your employees first and then go to explore the outer world of customers, is best strategy for digital transformation.
HR plays an important role in knowing the employees. As the volume of data available to HR has increased exponentially over the few years. The data on recruitment, onboarding, employee personal data, their training, performance and attrition data can give tremendous insights to organization.
HR analytics is focused on making the most of the vast amounts of HR data, organizations have gathered as mentioned above.
Collecting employee sentiments, while they are in office is good way of improving their life. Happy employees go an extra mile to make your customers happy.
Sentiment analytics can be done for all the touch points:
How do employees commute to workplace – office transport or their own
How do they find the parking – nearby or hectic to reach to office
How are they welcomed in the office – good fresh smell or closed stuffed environment
How is hygiene maintained in the office premises
How is canteen facility, food options, quality of food
How the official communication flows through employees, what transparency is maintained
How is performance measured and rewarded
What is the feedback on the onboarding process
Emotions due to promotions or rewards
What are the main reasons of attrition
These data points can help HR a lot in improving the 8-12 hours employees spend in office.
Descriptive analytics help analyze the current scenario for HR:
Who is performing well and who may need some additional training or support in order to raise their game
Where your best employees come from
What recruitment channels are most effective
Which projects are delivering on time and what are their project pyramids
Which band employees are leaving frequently
Further predictive analytics can be used in several ways:
Which candidates are likely to join your organization
Which new hires will become your highest performers in two years
Which employees are likely to churn and join other organizations
Which band or grade employees will leave early
Which skills will be in most demand next quarter and later
How many billable employees needed to achieve the revenue targets
HR analytics open new ways to recruit, train, and engage employees.Benefits include a streamlined hiring process, better-prepared & unbiased recruitment managers, reduced attrition and higher customer satisfaction.
Link: How HR Analytics play in Digital Age