HSBC Builds the Bank of the Future with MuleSoft

HSBC, one of the largest banks in the world, is building a digital platform with APIs to unlock open banking opportunities
DREAMFORCE 2019 — MuleSoft, provider of the leading platform for building application networks, announced that HSBC is leveraging MuleSoft’s Anypoint Platform to build a digital banking platform to power the bank of the future.

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Audigent Secures $6.7 Million Series A Financing Round Led by Raised In Space

Next-Generation First-Party Data Monetization Platform Will Aggressively Accelerate Sales, Marketing, and Product Innovation
Audigent, the “2.0” data management platform (DMP) and leading edge “data agency” announced it has completed a $6.7 million Series A round of financing.

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Equifax And Neustar Enter Into Agreement To Deliver Superior Segmentation Solutions For The Financial Services Industry

Relationship designed to provide marketers in financial services with a powerful new segmentation solution that does not rely on protected class demographics
Equifax Inc. and Neustar, Inc., announced a strategic agreement designed to deliver superior segmentation solutions to the financial services industry.

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PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers
Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc.

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SpotX Appoints Allan Welch To Strengthen Political Vertical

Political advertising veteran joins company following the launch of its political data group
SpotX, the leading global video advertising and monetization platform, announced the appointment of Allan Welch as its Director, Political & Government Affairs. Welch will be based in Washington D.C. and oversee the company’s political-focused clients.

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Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

The ad management company was the co-recipient of Google’s 2019 Customer Satisfaction and Highest Health Score Awards, demonstrating outstanding customer service and overall performance
Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the w

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Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season

Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity
First Orion, a leading provider of communication transparency solutions, announced the results of a consumer survey* that shows scammers are using new strategies to take advantage of consumers this holiday season.

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SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering 
SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million.

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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Pathfinder, the AI That Does Marketing for Humans, Just Launched on Shopify

London-Based Startup AIMS to Democratize E-Commerce with the World’s First Digital Marketing Employee
Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete.

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Informatica Launches Industry’s Most Comprehensive Data Engineering Solution to Address Critical Gap in Enterprise AI, Machine Learning and Analytics Initiatives

Data Engineers Now Have a Comprehensive Suite of Industry-Leading Products for End-to-End Data Management in Hybrid and Multi-Cloud Environments Leveraging Serverless Compute Capabilities
Informatica, the enterprise cloud data management leader, announced the launch of the Informatica Data Engineering solution, which provides the complete suite of tools data engineers need to deliver clean, reliab

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AdTheorent Launches Destination 360° for Destination Marketing Organizations

First-to-Market Offering Drives Destination Visitation; Showcases Economic Impact of Digital Advertising Campaign
AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers, announced the launch of Destination 360°, a new offering created for Destination Marketing Organizations (DMOs).

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Newsvendor Problem – The Tale of the First Formula in the Textbook

Introduction
Near our offices here at Stitch Fix, there’s a weekly farmers market.
We’ve noticed an interesting pattern. When the market opens, seasonal produce, bread, and nuts fill tables and food stands. By the end of the day, however, the table with the strawberries is almost empty, while you can still select from a range of nuts at another table.

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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Is Big Data Creating A Competitive Edge For Small Businesses?

Big data is transforming the daily realities of running a business. Companies can use big data to handle certain tasks more quickly and cost-effectively than ever. Vince Campisi, CIO of GE Software, Ash Gupta, an executive with American Express, and many other companies use big data to get a competitive advantage.
Of course, big data also raises some new challenges.

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