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5 Steps to Successful Data-Driven Marketing

by Larisa Bedgood

Marketers love data. In a survey by GlobalDMA and the Winterberry Group, 77% of marketers are confident in using data-driven approaches to drive growth and better customer experiences. The biggest drivers of increased use of data-driven marketing include: 53% – A need to be more customer centric 49% – Maximize effectiveness/efficiency of…

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Source: Dataversity
Link: 5 Steps to Successful Data-Driven Marketing