Quiz: Business Blind Spots, Decision-Making Styles and Your CPG Business

Time is a precious commodity in today’s fast-moving consumer packaged goods (CPG) market. Your products and innovations need to work harder and faster. Every business decision you make is critical to your future success. How can you ensure you’re consistently making the right ones? Start by understanding your decision-making style, and uncover any hurdles that are holding back your business.

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Information Builders Welcomes Carol McNerney as CMO

Successful Marketing Leader Joins Executive Team to Accelerate Brand and Business Momentum as IBI Aims to Own Leadership Position in the Data and Analytics Market
Information Builders (IBI), the leading data and analytics company, announced the appointment of Carol McNerney as chief marketing officer (CMO).

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Akamai Identified as a Bot Management Leader by Independent Research Firm

Report Shows Akamai has the Highest Score in the “Current Offering Category” and “Is the Best Fit for Companies Looking to Thwart Bots at the Edge”
Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, announced that it was cited as a Leader in The Forrester New Wave: Bot Management, Q1 2020 evaluation.

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Pseudonymisation High on the Agenda on Day Two of the International CPDP Data Protection and Artificial Intelligence Conference

Establishing controls for lawful secondary data processing when consent alone is not enough
An industry led discussion on the implementation of pseudonymisation as a technological safeguard alongside data protection legislation was one of the main highlights of day two of the 13th International CPDP Data Protection and Artificial Intelligence Conference being held in Brussels this week.

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Pendo Releases 3rd Annual State of Product Leadership Survey, Signaling Rise of Chief Product Officer and the Emergence of Product Ops

Nearly 53 percent of product teams now report into a product function; more than half have added product operations to the product team
Pendo.io, the product cloud company, released the third annual State of Product Leadership study, a report that shows the evolution of the discipline of product management in today’s digital economy.

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EGC Group Introduces Raydeus

New online listing management platform helps businesses be voice search-ready and top ranked in new search marketing era
In response to new trends in search engine marketing and the growing need for small business owners to have self-service digital marketing solutions, EGC Group has created Raydeus – an innovative, low-cost online listing management platform that allows business owners to manag

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Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley.

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Digital Remedy Thrives in 2019, Celebrates 20 Years of Ad Tech Innovation

While the Ad Tech Industry Throws Curveballs that Send Other Firms into a Tailspin, Award-Winning Digital Optimization Provider Delivers Results for Publishers, Advertisers, and Agencies
Amid the ad tech industry’s tumultuous sea of constant change, bellwether digital media execution and optimization provider Digital Remedy, continues to steer industry innovation to deliver results for publish

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Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo’s industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies
Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo.

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Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification
Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification.

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The Impact of Instagram and Youtube Ads on E-Commerce Behavior

Measuring the effectiveness of an ad through surveys can be ineffective and difficult to source.  Ad-effectiveness survey questions are often boring and not appealing to critical demographics. Surveys also reveal the research subject, not allowing for a retest of the same participants to effectively research brand effects over time.

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Skuid Hires New CRO to Lead Global Sales Expansion

Former CEO of SpringCM appointed to Skuid board
Skuid, the revolutionary UX customization toolkit, announced it has hired Rob Consoli as its chief revenue officer. Consoli will spearhead all global revenue generation activities, including field sales, inside sales and pre-sales engineering, to accelerate Skuid’s next stage of growth.

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Arm Treasure Data Commended by Frost & Sullivan for Excellence in the Customer Data Platforms Market

Arm Treasure Data CDP Enables Customers to Securely Unify Their Data for Driving More Personalized Customer Experiences
Based on its recent analysis of the global customer data platforms (CDP) market, Frost & Sullivan recognizes Arm® Treasure Data with the 2019 Global Company of the Year, Award.

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Comscore Chief Privacy Officer Veronica Torres Appointed to International Association of Privacy Professionals’ Advisory Board

Prestigious Appointment Reflects Comscore’s Ongoing Commitment to Promoting Consumer Privacy and Transparency Best Practices
Comscore, a trusted partner for planning, transacting and evaluating media, is proud to announce today that Chief Privacy Officer Veronica Torres has been appointed to the International Association of Privacy Professionals’ Women Leading Privacy Advisory Board.

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93% of Mobile Transactions Blocked as Fraudulent in 2019 Says New Report on Mobile Ad Fraud by Upstream

98,000 Malicious Android Apps and 43 Million Infected Devices in 20 Countries
93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released by mobile technology company, Upstream.

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ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants.

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Predictive Analytics Could Minimize Underpayment Penalties By The IRS

The federal government is often slow to embrace new technology. However, many federal agencies have finally discovered the countless benefits of big data. The Internal Revenue Service (IRS) is one of the organizations that has started using big data to enforce its policies. Small businesses should utilize their own big data tools to keep up with the evolving changes this has triggered.

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