It goes without saying that analytics is a data-driven method that has existed with a history of being misunderstood since the beginning of its introduction to the world.
The consumer packaged goods (CPG) market is bursting with new products. Incredibly, an average of 30,000 new products launch each year. That’s enough to fill the average grocery store. With all of this new comes great opportunity, change, and, of course, competition.Read Full Story
Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position
4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C platform.
In June, Aviation Today published a great article on the state of machine learning and AI in the airline industry. The article showed that machine learning and AI are helping the industry become more lucrative in the 21st Century.
The airline industry has started relying more on machine learning technology as new challenges threaten to cripple its business.
With an increasing number of California homeowners complaining about insurance companies dropping their fire coverage, Insurance Commissioner Ricardo Lara on Thursday demanded that providers stop issuing non-renewal notices to homeowners living adjacent to wildfire disaster areas across the state.Read Full Story
Ricciardi Joins With Global SaaS Leadership Experience From Cornerstone OnDemand To Turn Customer Experience Into A Key Differentiator
Thrive Global, the behavior change technology company founded by Arianna Huffington in 2016, today announced that Frank Ricciardi will join the company as Thrive’s first Chief Customer Officer.
Research published by OneLogin as it opens its new Dublin office and creates 30 new roles
Nearly two in five Irish adults (39 percent) haven’t updated their main password in the last 12 months, according to new research.
Gary Savoy Appointed Vice President of Business Development, Marketing Solutions
Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.Read Full Story
Global report examines latest trends in business communications and how they affect employee productivity and the bottom line
Mitel, a global leader in business communications, announced the results of its latest global report on workplace productivity and business communications trends.
VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.Read Full Story
Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including
NICE inContact CX Transformation Benchmark finds digital-native use of artificial intelligence, chatbots, and social messaging are shaping modern customer serviceRead Full Story
Kibo’s Unified Commerce Cloud now delivers more extensible and configurable order management capabilities to current and future clients.
Kibo announced the release of new order management technology that considerably improves the usability, scale and extensibility of the company’s Unified Commerce Cloud platform.
New Feature Facilitates Secure Domain-Sharing for Enterprises Operating in Mixed Collaboration Environments
NextPlane, the industry leader in providing universal federation and interoperability services, announced intra-domain interoperability for its ConverseCloud service.
Subscription and Consumption Models Require More Insight and Transparency
Flexera, a demonstrated leader in software installation, open source software scanning, and software monetization, today released a research report on evolving trends with customer relationships.
Fuze to provide best-in-class mobile experience, superior call quality, and real-time network monitoring
Fuze, the leading cloud-based communications provider for the modern global enterprise, will replace the 20 year-old legacy infrastructure for the Los Angeles Angels with a cloud-based solution to enhance workflow efficiencies and improve call quality across the organization, which will ultimat
Customers are driving impressive business growth with marketing performance management platform
Allocadia, the leader in marketing performance management (MPM), announced that Rahul Nirula is joining the company as CPO to lead the next generation of product success and award-winning innovation.
GivingTuesday’s Data Collaborative estimates overall giving at nearly $2 billion in the U.S. alone
At a time when so much attention is given to what divides us, GivingTuesday, a global generosity movement which unleashes the power of people and organizations to transform their communities and the world, reports another record-breaking day.
Experienced marketing technology executive brings proven success in serving leading brands
Ordergroove, the leader in relationship commerce, announced that Ralph Robertson has joined its leadership team as Chief Revenue Officer (CRO).