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HealthCare Industry’s Savior: Using the Benford's Law (The Law of First Digit) to Debunk the Fraudsters

HealthCare Industry’s Savior: Using the Benford’s Law (The Law of First Digit) to Debunk the Fraudsters As the world is getting more tech savvy and advancements made in the information technology especially in the healthcare industry has opened areas in data mining and machine learning. Within the area of data

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A Statistical Approach to Pick the Most Impactful Advertising Channel for Product Marketing

A Statistical Approach to Pick the Most Impactful Advertising Channel for Product Marketing In the wake of ZMOT (Zero Moment of Truth) it becomes pivotal for any product company to choose the most appropriate advertisement channel for the promotion of their products. This not only helps the organizations to maximize their

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