Comscore Television Viewing Data Helps Predict Advertising Audience Decline

New Research Utilizes Artificial Neural Networks, Harnesses Comscore’s Massive Television Viewing Database to Quantitatively Assess Influencing Factors Affecting Ad Avoidance
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is excited to be collaborating with Syracuse University’s S.I.

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IBM Launches Advertising Accelerator with Watson

First-to-Market Advertising Solution Leverages Artificial Intelligence to Predict Creative Elements and Classify Audiences to Help Drive Optimum Engagement for Clients
At the 2020 Consumer Electronics Show (CES), IBM announced the launch of Advertising Accelerator with Watson, a first-to-market offering that leverages artificial  intelligence (AI) to predict the optimal combination of creative el

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Provision Holding Receives Letter of Intent to Collaborate on Retail Channel Advertising Programs

Provision Holding, Inc. announced that the Company has received a letter of intent from a leading New York City based digital media agency to collaborate with Provision, as Provision expands its retail channel presence in 2020, and reaches certain thresholds related to customer reach in the Top 15 U.S. markets.

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Predictions Series: Top 10 Trends in Digital Advertising in 2020

As we approach the “visionary” year of 2020, we took a look at what the New Year has in store for the Digital Advertising industry. Here are key things to watch out for as you plan ahead and finalize your Marketing budgets.
1. Amazon Hits Its Stride
2019 was a phenomenal year for Amazon, supported by a record-breaking Prime Day and a highly successful back-to-school season.

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Facebook: Advertisers to get more tools to control where ads appear

As Facebook continues to deal with controversy over its political ad policy, and becomes more a force in the market for spending on online advertising, the company on Wednesday rolled out a set of new tools designed to give advertisers more control over the places where their ads appear on the social-media site.

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Helpshift Announces Integration with Amazon Connect to Take Omnichannel Engagement to the Next Level

New partnership powers connected customer conversations across phone and messaging
Helpshift, the platform revolutionizing customer service technology, announced its integration with Amazon Connect.

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