Jens Olivarius Appointed New Chief Marketing Officer at Stibo Systems

AARHUS, Denmark & HAMBURG, Germany–(BUSINESS WIRE)– #MDM–Jens Olivarius has been appointed Chief Marketing Officer (CMO) at Stibo Systems, effective January 15. The Danish software company is a global leader with its innovative master data management solutions. In his role, Jens Olivarius (50) is responsible for global marketing and communications of the rapidly growing firm.

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Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More

SAN FRANCISCO–(BUSINESS WIRE)–Zendesk, Inc. (NYSE: ZEN) today announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack.

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Global Data Lake Market Size to Grow from USD 7.9 Billion in 2019 to USD 20.1 Billion in 2025 with a CAGR of 20.6% – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Data Lake Market by Component, Deployment Mode, Organization Size, Business Function (Marketing, Operations, and Human Resources), Industry Vertical (BFSI, Healthcare and Life Sciences, Manufacturing), and Region – Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

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SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea
SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team

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TrueCommerce Named as a Contender in IDC MarketScape for Worldwide Product Information Management Applications for Commerce 2019–2020

TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, has announced that it was positioned in the Contender Category of the IDC MarketScape for Worldwide Product Information Management Applications for Commerce 2019–2020.

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2020 Marketing Trends to Empower Your Brand in the New Decade

Published January 13, 2019
 
 
Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Ravenous competition is growing more fierce by the second and savvy shoppers are demanding a personalized & streamlined buying experience.

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December 2019 Marketing News Recap

Published January 3, 2020
 
 
Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time, including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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Campaign Monitor’s Newest Report Shows Email Marketing Engagement Grew in 2019

NASHVILLE, Tenn.–(BUSINESS WIRE)–Campaign Monitor—a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy.

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Episerver Doubles Down on North American and Underserved B2B Markets with Acquisition of Insite Software

The Industry-Changing Acquisition of Insite Marks Episerver’s Third Major Announcement in Q4
Episerver, the customer-centric digital experience company, has signed a definitive agreement to acquire B2B commerce leader Insite Software.

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Bruin Sports Capital to Acquire Two Circles, The Award-Winning Data Analytics, Technology, and Sports Marketing Agency

NEW YORK & LONDON–(BUSINESS WIRE)–Bruin Sports Capital (Bruin) today announced a deal with WPP to acquire Two Circles, the award-winning consumer data analytics, sports marketing, and technology practice. Terms of the agreement were not disclosed and subject to regulatory approval. WPP will continue to hold a minority stake in the company.

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ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.

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November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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