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ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.

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November 2019 Monthly Marketing News Recap

Published November 27, 2019
 
 
Welcome to November 2019’s marketing news recap! Last time, we covered the retail-pocalypse, advertising on TikTok, insights on audio for brands, and more.
This month has given us a lot to be thankful for in the marketing news world. We’ll talk about drone delivery, what to expect for the holiday season, social media advertising, and oh so much more.

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Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

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TCS Collaborates with Qualcomm to Launch New Innovation Hub to Develop Next-Gen AI Solutions with 5G

Tata Consultancy Services’ Hub to Explore New Use-cases Across Industries That Help Enterprises Innovate Faster, Deliver Superior Customer Experiences and Generate New Revenue Streams
Tata Consultancy Services (TCS),  a leading global IT services, consulting and business solutions organization, announced the launch of a first-of-its-kind Innovation Hub in Hyderabad, India.

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Marketing Analytics Firms Marketscience Consulting and Truesight Consulting Merge to Deliver More Unified and Advanced Client Solutions

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger.

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Google’s AI-powered Smart Compose feature is coming to Docs

Photo by Jaap Arriens/NurPhoto via Getty Images
Google is bringing its Smart Compose feature to Google Docs, meaning G Suite users will, in future, be served AI-powered writing suggestions outside of their inbox. Though for the time being, only domain administrators can sign up for the beta.

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Unbounce Launches Smart Traffic, Creating the First AI-Powered Landing Page Platform

Unbounce, the leading landing page platform for small and medium-sized businesses (SMBs), announced Smart Traffic, an AI-powered landing page product. The patent-pending technology behind Smart Traffic is part of Unbounce’s aggressive ambitions to level the playing field for small and medium-sized businesses by giving them access to AI technology traditionally designed for large businesses.

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IDG Contributor Network: Intel flexes AI processing muscle

Cloud and datacenter architects searching for new ways to pack more artificial intelligence horsepower into already constrained spaces will want to take a close look at Intel’s new Nervana Neural Network Processors. Depending on the application, the processors may offer four times the performance or one-fifth the power draw as commercially available alternatives.

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IDG Contributor Network: How analytics help justify the role of the CIO

Executive attitudes, application portfolios, and suppliers each affect the perception of the value that the CIO brings to the table.Initially, the CIO was a functional unit head, making promises of rapid delivery. Next, the role progressed to the CIO as a strategic partner that enabled business partner convergence. Subsequently, it advanced into a business visionary role that drove strategy.

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BrandPost: 4 Steps to Data Modernization that Drives Intelligent Business

As companies transform large portions of their business, they are prioritizing data modernization as a key step to drive intelligence and agility into operations and decision making.A new IDG/Cognizant Explorer survey found data modernization and intelligence to be an important driver of cloud adoption.

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BrandPost: Conquering a Universe of Data with High Performance Computing

Durham University is a globally outstanding center of teaching and research excellence, specializing in the fields of astrophysics and particle physics. The university’s Institute for Computational Cosmology (ICC) is made of cosmologists working to understand big questions about the universe.

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