Are Webinars Dead? How to Make a Webinar that Works in 2020

As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?”
It’s 2020, and the way our prospects and customers find and consume content has certainly changed.

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Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed.
“Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience.

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Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation
Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector.

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Copper Announces General Availability of G Suite Add-ons to Make Business Relationship Owners More Productive

Greater Functionality Within G Suite Supports Copper’s Mission to Streamline Work Productivity for Small Businesses
Copper, the leading provider of CRM for G Suite, announced the availability of all of its features via G Suite Add-ons.

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Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)

What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American lager have a long-standing history with the big game, the growing Latinx* influence across the U.S. is inspiring many American football fans to swap their traditional fare for imported beer and jalapeño poppers.
While counter to historical trends, the shift isn’t surprising.

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IDLife Launches VERB’s Interactive Video CRM Platform in the U.S.

VERB Technology Company, Inc., a leader in business-focused interactive video CRM, marketing, and sales enablement applications, announced today that IDLife, a health and wellness company focused on customized nutrition products, has launched their new white-labeled VERB mobile sales application in the U.S. market.

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Nordic Enterprises Focus on Innovation and Improving Customer Experience

ISG Provider Lens report finds companies in the region turning to digital business services providers for help with analytics, artificial intelligence and other technologies
Enterprises in the Nordic countries are focused on improving customer experience and enhancing innovation, and they are turning to digital business service providers to achieve their goals, according to a new report published

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MGS20 Promises More Opportunities to Learn, Connect, and Grow

In addition to tracks spanning Mobile Growth & Marketing, Product & Development, Mobile Games, and Bleeding Edge Tech, MGS20 will include the MGS mBolden Women of the Year Awards, executive coaching and more
MGS20 is Mobile Growth Summit’s flagship event and this year’s event promises to be the most exciting yet.

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New Experian Boost Commercials to Feature John Cena

Experian encourages consumers to “Booooost” their credit scores instantly
A new commercial campaign for the first-of-its-kind financial product, Experian Boost, launched. The multi-spot campaign for Experian Boost drives home the fact that, for the first time ever, consumers can instantly raise their credit scores, allowing them to take control of their credit like never before.

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IRI Finds Consumers are Prioritizing Convenience and Value in Their Shopping Experiences

IRI’s Q4 2019 Consumer Connect Survey Finds Shoppers Increasingly Turning to Dollar and E-Commerce Channels
Despite the persistent threat of a recession, consumers remain confident about their financial well-being and are contributing to CPG sales growth, according to IRI’s Q4 2019 Consumer Connect Survey, released.

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VideoAmp Appoints Andrew Gaudin as Chief Privacy and Legal Officer

Gaudin to set new paradigms in privacy as a key priority for VideoAmp
VideoAmp, Inc., the software and data platform that enables advertisers to optimize their entire portfolio of linear TV, OTT and digital video to business outcomes, has appointed leading industry expert, Andrew Gaudin, as Chief Legal & Privacy Officer.

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CEO Series: Interview with Frederic-Charles Petit, CEO of Toluna

Q: The industry is changing fast; between emerging technologies and start-ups and consolidation among the top companies there is a lot of disruption occurring to the whole category. How is Toluna reacting to that, and what does it mean for the future?
A: 2019 had more twists and turns than a Netflix blockbuster.

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Nansen Inc. and LOSSAN Rail Corridor Agency Awarded ‘Most Innovative Digital Solution’ at Episerver Web Awards

Award-winning Pacific Surfliner website drives increases in customer engagement, generating a 40-50% increase in referral sales
Nansen, a customer experience agency, has been named a 2019 Episerver Web Award winner for ‘Most Innovative Digital Solution.

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Altura Partners With RingCentral to Bring Industry-Leading Cloud Communications and Contact Center Solutions to US Enterprises

Altura, a leading provider of unified communications and network solutions, announced it has joined RingCentral’s award-winning channel partner program. Altura will bring RingCentral’s cloud communications and contact center solutions to US enterprises across multiple sectors, including healthcare, government, and education.

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Prediction Series 2019: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020.
We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year.

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The Database: How Mixed Realities Will Enhance the Video Game Landscape

Across the spectrum of emerging consumer technologies, few stand out the way extended reality (XR) does. Whether augmented, virtual or mixed, the XR landscape presents an array of gamification engagement opportunities for brands, networks, content creators and consumers themselves.

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5 Incredible Ways Big Data Has Made VPNs Powerful Privacy Tools

Online privacy is more of a concern than ever before. A poll from Pew Research showed that 62% of Americans are worried that they can’t go a single day without their data being collected.
Fortunately, big data can also help with protecting privacy. Big data advances have made VPNs more effective than ever.

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How Human-Centered AI Will Transform Your Customer’s Experience

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Aji Ghose Ph.D. will be speaking at IIeX Europe 2020 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more.

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5 Ways Working Remotely Changed the Way I Think About Teamwork

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin.
People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it. I’ve learned quite a bit about remote teamwork along the way as an architect and developer.

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