January 2020 Marketing News Recap

Published January 27, 2020
 
 
Welcome to the first monthly marketing recap of the new decade! 2019 was chock-full of new social media features, revolutionary technological developments, and privacy concerns.
Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success.

Read Full Story

AI And BI Are Vibrantly Sparking New Trends In Affiliate Marketing

The market for affiliate marketing is expected to reach $8.2 billion by 2022. AI is making it easier than ever to succeed in this growing field.
The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. No wonder, more or less but the majority of marketers have already applied them both at their campaigns.

Read Full Story

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

Seasoned Finance & Media Executive Joins from Penguin Random House
MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke.

Read Full Story

IMGN Media Names Noah Mallin as Chief Brand Strategist

Newly Created Role Reflects Growing Brand Demand for Gen Z Strategy and Content
IMGN Media, the leading media company at the crossroads of Gen Z culture and content, announced Noah Mallin as Chief Brand Strategist. This newly created role reflects IMGN Media’s rapid growth as the go-to company for brands looking to engage with Gen Z audiences.

Read Full Story

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences.

Read Full Story

MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

“Brands need to reach the right audience, with the right message, through the right channel, at right time.”
Tell us about your role and journey into technology. What inspired you to take the role at Experian?
The evolution of data and technology continues to play a significant role within the Advertising ecosystem.

Read Full Story

Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers
Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of d

Read Full Story

Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences
Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences.

Read Full Story

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies
Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.

Read Full Story

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same.

Read Full Story

What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots.

Read Full Story

On Adobe InDesign 2020, graphic designing industry direction and more: Iman Ahmed, an Adobe Certified Partner and Instructor [Interview]

Gone are the days when graphic design was solely focused on the obvious graphic elements of a product like its packaging and marketing materials. Today the impact of technology and the digital revolution is huge on how we communicate, the way we work, and even the way we socialize.

Read Full Story

Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls.
We dreamt of swimming in the cascading water at sunrise.
However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart.

Read Full Story

DMI Marketing Announces New Identity

The New Brand Reinforces Its Investment in People, Technology and Growth
DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand.  As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI.

Read Full Story

Salesforce Grants Equity Awards to ClickSoftware Employees Under Its Inducement Equity Incentive Plan

Salesforce, the global leader in CRM, announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the “Plan”) to new employees who joined Salesforce in connection with the acquisition of ClickSoftware. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08.

Read Full Story

A File Power Lesson From 2000 – 2001

Here are two cases where I leveraged File Power, quite possibly to the detriment of my career.In February 2000 I was able to use my File Power methodology to demonstrate that the Online channel … E-Commerce … would overpower catalog marketing, rendering it at best a secondary channel. I presented my findings to a team of Executives from Eddie Bauer, Spiegel, and Newport News.

Read Full Story