Odaseva Announces Significant Enhancements to Its Data Governance Platform for Salesforce Users

Odaseva Increases Its Compliance Automation Apps to Include Several New Data Privacy Regulations Beyond GDPR, Adds Salesforce Marketing Cloud Support and Offers Ultra High Availability for Salesforce
Odaseva, the award-winning unified cloud data compliance, protection, and operations platform for enterprises running Salesforce as a business-critical application, announced several new enhancements

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Cyber 5 2019 Recap: Top Stats & ROI Revolution Client Wins

Published December 6, 2019
 
 
As the weather turns colder and the holidays quickly approach, consumers are constantly on the lookout for that special deal for all of the items on their list. The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday.

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Lynk Announces the Hire of Thomson Reuters Leader and Tech Veteran to Lead Global Sales and Marketing Efforts

Lynk, a global leader spearheading the “Knowledge as a Service” (KaaS) sector, announced the appointment of Kimberley Cole as the Global Head of Sales, and Liam Bussell as the Global Head of Marketing. Cole joined Lynk from Thomson Reuters (now Refinitiv), while Bussell joined from Diginex.

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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)
However influencer marketing looks to you, it has taken the marketing industry by storm.

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Adroit Trading Technologies Taps Industry Veteran Bob Kubala to Lead Sales and Marketing Efforts

Financial Technology Company Adroit Trading Technologies Has Appointed Bob Kubala as Head of Sales and Marketing to Drive Expansion
Bob Kubala joins Adroit Trading Technologies to lead the company’s sales and marketing efforts after spending 4 years at Finastra where he led Sales and Account Management for the Treasury, Capital Markets, & Investment Management segment. Prior to Finastra, Mr.

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Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.

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TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world’s largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience.

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Allego Sales Readiness Platform Wins Best in Biz Award for the Second Year in a Row

Modern Sales Learning and Readiness Platform Recognized as an Enterprise Product of the Year for Sales Software
Allego, the modern sales learning and readiness platform, announced it has been named a winner in the Enterprise Product of the Year – Sales Software category by Best in Biz Awards, the only independent business awards program judged by prominent editors and reporters from top-tier pub

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Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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Odaseva annonce d’importantes améliorations à sa plateforme de gouvernance de données pour les utilisateurs de Salesforce

SAN FRANCISCO–(BUSINESS WIRE)–Odaseva, la plateforme primée de conformité, de protection et d’exploitation des données dans le nuage, pour les entreprises exécutant Salesforce en tant qu’application stratégique, a annoncé aujourd’hui avoir apporté plusieurs améliorations à sa plateforme, avec notamment, davantage d’applications d’automatisation de la conformité, ain

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4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position
4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C platform.

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ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.

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Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including

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Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend.
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher–22%, translating into US$79.82 billion.

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