How Market Researchers Can Understand Online Consumers Path from Discovery to Purchase

As consumer shopping dollars continue to migrate from brick-and-mortar stores to online, so do advertising dollars. This shift has changed brands’ and agencies’ expectations for market research and has created blind spots when using traditional methodologies.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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5 Things You Need to Know from IIeX Behaviour UK 2019

Editor’s Note: Recently, we published an overview of key points from the IIeX Behavior US, in North America. We’ve also just had an IIeX Behaviour in the UK.  Here, Matthew Hellon and Ellie Jacobs summarize the highlights from the UK conference.
IIeX Behaviour UK 2019 was an interesting snapshot of how market researchers are adopting behavioral science.

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Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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Facebook launches new market research app after shutting down its controversial VPN service

Illustration by Alex Castro / The Verge
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.
Both apps have a controversial history.

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Why is Eye-Tracking really important for Market Research?

Why is Eye-Tracking really important for Market Research? “95% of the purchase decisions happen in the subconscious” Yes, you read it right! 95% of the purchase decisions happen in our sub-conscious — according to research performed by Harvard Business School professor Gerald Zaltman. For the uninitiated, or someone new to the consumer insights industry,

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