4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position
4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C platform.

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Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including

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Mediafly Introduces Mediafly Insights, Next-Generation Reporting to Better Engage Buyers and Increase Revenue

Sales enablement technology provider offers first-of-its-kind reporting capabilities, empowering companies to translate content usage data into insights that enhance sales interactions
Mediafly, a provider of sales enablement technology, content management and advisory services that create interactive, value-based selling experiences, announced Mediafly Insights, its enhanced content usage reporti

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Bloomberg Media Rebrands TicToc to QuickTake by Bloomberg; Creates Expanded Digital Video Studio in Preparation for OTT Launch

Global Video News Network for the Next Generation to Deliver More Robust Digital Video Offering Tailored for Social and Streaming
Bloomberg Media announced that it is rebranding TicToc, its social video news network, to QuickTake by Bloomberg. This is a key step for the brand as it evolves into a premium global news network that seamlessly connects the world of social and streaming.

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Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing

The population of Spain is 47 million.
The population of Argentina is 45 million.
The number of followers on FC Barcelona’s Instagram handle: 80 million and above. Interesting, isn’t it!
It was a special Thanksgiving Sunday that we will remember for more than one sporting reason.

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7 Ways To Use Big Data To Your Advantage On Social Media

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions, and encourage consumers to pull the trigger.

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How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.
With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter.
Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence.

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9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media?
With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
You probably already know that a lot of time and effort comes with successful social media management.

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McKinsey CEO Coach and Head of Tech, Media, and Telecom Practice Joins The Miles Group

Endre Holen Named Managing Director at TMG
Endre Holen, who led McKinsey and Company’s global Technology, Media, and Telecommunications practice, has joined The Miles Group/TMG as Managing Director. A seasoned CEO and executive coach, Holen has served as a top advisor to influential, industry-changing CEOs for more than 25 years.

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Mediavine Presented with Two Awards at Google Certified Publishing Partner Summit 2019

The ad management company was the co-recipient of Google’s 2019 Customer Satisfaction and Highest Health Score Awards, demonstrating outstanding customer service and overall performance
Mediavine, a full-service ad management company that builds sustainable businesses for content creators, was last week presented with two awards at the Google Certified Publishing Partners Summit, making it the w

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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Facebook and Google surveillance is an ‘assault on privacy,’ says Amnesty International

Illustration by James Bareham / The Verge
Facebook and Google’s persistent surveillance of billions of people around the world threatens human rights and free expression, says Amnesty International. In a new report, the NGO argues the companies need to change their business model and stop being reliant on people’s data.

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Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice Says Reseller, AV Specialists

Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences.

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Condé Nast’s CEO still isn’t sure about the impact of Apple News Plus

Illustration by Alex Castro / The Verge
Condé Nast’s CEO Roger Lynch thinks that Apple’s premium magazine service, Apple News Plus, has yet to prove itself, Variety reports. Speaking at Recode’s Code Media conference in Los Angeles the CEO said that “the jury is out” on Apple’s $9.99 a month subscription service.

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NexTechar Teams with LivePerson to Personalize AR Through Conversational Commerce

One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences
NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational comm

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Leading Analyst Firm KuppingerCole Sees “Identity Fabrics” as Key to Digital Transformation and Future of Identity and Access Management

Identifies ForgeRock as a Leader; Hosts Joint Webinar on December 10
ForgeRock, the leading provider in digital identity, announced the availability of new research from KuppingerCole that introduces  “Identity Fabrics,” a new approach to identity and access management required for meeting the demands of digital transformation.

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Salesforce Announces Customer 360 Truth a Single Source of Truth for Every Customer Across the World’s #1 CRM

Customer 360 Truth Is a New Set of Capabilities That Allow Companies to Connect, Authenticate and Govern Customer Data and Identity Across Salesforce
Salesforce, the global leader in CRM, introduced Customer 360 Truth, a new set of data and identity services that enable companies to build a single source of truth across all of their customer relationships.

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