MarTech Interview with Steve Gershik, CMO at inRiver

“As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. “
Could you tell us about your role and journey into B2B Marketing Technology?
It’d be my pleasure. I’ve been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies.

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Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

” Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey.”
What comes to mind when you think of Dreamforce?
Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show.

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Sisense Expands C-Suite With the Addition of Two Public Company Veterans – Chief Revenue Officer and Chief Financial Officer

New Leaders Join to Drive Continued Growth and Global Expansion
Sisense, the world’s leading analytics platform for builders, announced that Brian Gumbel, formerly SVP of worldwide sales at Forescout, has joined as its new CRO to lead sales, pre-sales, sales operations, and sales engineering teams worldwide.

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MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

” I think Chatbots will evolve to become tools that truly add value to businesses and their customers.”
Could you tell us about your role and journey into technology?
I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet.

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