On Adobe InDesign 2020, graphic designing industry direction and more: Iman Ahmed, an Adobe Certified Partner and Instructor [Interview]

Gone are the days when graphic design was solely focused on the obvious graphic elements of a product like its packaging and marketing materials. Today the impact of technology and the digital revolution is huge on how we communicate, the way we work, and even the way we socialize.

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A File Power Lesson From 2000 – 2001

Here are two cases where I leveraged File Power, quite possibly to the detriment of my career.In February 2000 I was able to use my File Power methodology to demonstrate that the Online channel … E-Commerce … would overpower catalog marketing, rendering it at best a secondary channel. I presented my findings to a team of Executives from Eddie Bauer, Spiegel, and Newport News.

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The Opioid Tragedy, Part 2: “It’s Not a Death Sentence” (Ep. 403)

(Photo: Getty/Frey)
One prescription drug is keeping some addicts from dying. So why isn’t it more widespread? A story of regulation, stigma, and the potentially fatal faith in abstinence.
Listen and subscribe to our podcast at Apple Podcasts, Stitcher, or elsewhere. Below is a transcript of the episode, edited for readability.

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Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

JAKARTA, Indonesia–(BUSINESS WIRE)–Gojek, Southeast Asia’s leading technology platform, and The Trade Desk (Nasdaq: TTD), a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost busines

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Jens Olivarius Appointed New Chief Marketing Officer at Stibo Systems

AARHUS, Denmark & HAMBURG, Germany–(BUSINESS WIRE)– #MDM–Jens Olivarius has been appointed Chief Marketing Officer (CMO) at Stibo Systems, effective January 15. The Danish software company is a global leader with its innovative master data management solutions. In his role, Jens Olivarius (50) is responsible for global marketing and communications of the rapidly growing firm.

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Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More

SAN FRANCISCO–(BUSINESS WIRE)–Zendesk, Inc. (NYSE: ZEN) today announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack.

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Global Data Lake Market Size to Grow from USD 7.9 Billion in 2019 to USD 20.1 Billion in 2025 with a CAGR of 20.6% – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “Data Lake Market by Component, Deployment Mode, Organization Size, Business Function (Marketing, Operations, and Human Resources), Industry Vertical (BFSI, Healthcare and Life Sciences, Manufacturing), and Region – Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

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The Second Biggest File Power Story of 2020

The second biggest File Power story of 2020 has to do with marketing channels.Here’s what I commonly observe (again, how I calculate “File Power” will be explained later … focus on the concepts today).Traditional Call-Center Customers have 100% “File Power”.Traditional In-Store Shoppers have 100% File Power.

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The Opioid Tragedy, Part 1: “We’ve Addicted an Entire Generation” (Ep. 402)

(Photo Moore/Getty)
How pharma greed, government subsidies, and a push to make pain the “fifth vital sign” kicked off a crisis that costs $80 billion a year and has killed hundreds of thousands of Americans.
Listen and subscribe to our podcast at Apple Podcasts, Stitcher, or elsewhere. Below is a transcript of the episode, edited for readability.

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Mastermind Reports Fiscal Year 2019 Results, Strong Outlook for Fiscal 2020

ATLANTA–(BUSINESS WIRE)—- $MMND #Influencer–Mastermind, Inc. (OTC QB: MMND), a leading vertically-integrated digital marketing company that designs, creates and activates marketing initiatives for global brands, today announced financial results for the fiscal year ended September 30, 2019.

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Conference Evolution

The 40% of you who read this blog and are die-hard catalogers probably learned about the news yesterday (click here).I’ve run my own consulting business for nearly thirteen years. In case you haven’t noticed, the world was very different in 2007 than it is in 2020.When I began my consulting work, conferences were critical to success.

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Niels Zijderveld rejoint l’équipe dirigeante de FRISS en qualité de directeur commercial

CHICAGO–(BUSINESS WIRE)–FRISS, le leader du marché spécialisé dans les solutions de risque et de détection de la fraude optimisées par l’IA pour le secteur de l’assurance IARD accueille Niels Zijderveld au sein de leur équipe en croissance. Après avoir occupé le poste de directeur des ventes pendant 7 ans chez Guidewire, Inc.

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Niels Zijderveld rejoint l’équipe dirigeante de FRISS en qualité de directeur commercial

CHICAGO–(BUSINESS WIRE)–FRISS, le leader du marché spécialisé dans les solutions de risque et de détection de la fraude optimisées par l’IA pour le secteur de l’assurance IARD accueille Niels Zijderveld au sein de leur équipe en croissance. Après avoir occupé le poste de directeur des ventes pendant 7 ans chez Guidewire, Inc.

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IDEMIA nomme David Desharnais, ex-dirigeant d’Amazon, Chief Digital Product Officer du Groupe

COURBEVOIE, France–(BUSINESS WIRE)–IDEMIA, leader mondial de l’Identité Augmentée, a annoncé aujourd’hui la nomination de David Desharnais au poste de Chief Digital Product Officer du Groupe. En tant que Vice-président exécutif et élément clef du Comité exécutif du Groupe, David Desharnais pilotera la stratégie cloud et plateformes numériques d’IDEMIA.

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IDEMIA Taps Former Amazon Exec David Desharnais as Chief Digital Product Officer

COURBEVOIE, France–(BUSINESS WIRE)–IDEMIA, the global leader in Augmented Identity, has today announced the appointment of David Desharnais as the Group’s Chief Digital Product Officer. As Executive Vice-President and a key member of IDEMIA Group’s Executive Committee, Desharnais will lead IDEMIA’s cloud and digital platform strategy.

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