How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years.
Consider, for instance, what happens when I search for the term “Skiing”: 
I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains.

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Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search.
When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one.
This process took me through to the bottom of the page until I refined my search and started the process again.

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Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril.
They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results.

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Adapting to the New Era of Search, According to Moz’s SEO Scientist

The era of the high Google click-through rate is nearing its end and the age of the low-click landscape is dawning.
While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all.
There are a multitude of reasons to explain this shift.

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Designing a Podcast for Audio SEO, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

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One Hundred Best SEO Companies Announced by topseos.com

The Independent Authority on Search Vendors, Topseos.Com, Has Announced Their List of the Best Search Engine Optimization Companies for the Month of December 2019
The independent authority on Search vendors, topseos.com, has announced their list of the best search engine optimization companies for the month of December 2019.

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3 Ways Big Data Is Bringing SEO Out of The Stone Age

Anybody that was online in the 1990s knows how different search engines are in the field of SEO. Big data has drastically improved the functionality of search engines.
Big data has had a two-pronged effect on the search engine industry. AJ Agrawal, the CEO of Alumnify has talked about this in his article on Inc.

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SeoSamba Announces All New Websites to Be Compliant With the Americans With Disabilities Act WCAG 2.1 AA Standard

Costly Accessibility Lawsuits Are on the 2020 Horizon for Unsuspicious Businesses & Franchises With Inferior Brand Website Providers
Your website might cost you more in 2020 than ever before. The plaintiff’s lawyers are filing ADA lawsuits as fast as they can.

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