Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies
Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.

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Finnish Youth Magazine Ads Dramatize Social Media’s Influence on Children’s Self-Image

A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance.
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people.

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Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. 
The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. 
The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it.

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5 Brands Using Social Media To Grow Buzzworthy Online Communities

Every marketer is focused on bringing attention to their product or service by growing a strong following. But not all realize the effects building and nurturing an online community can have on your brand. Social media marketing has evolved and the need to build relationships with your followers has never been more important.

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Aventi Group Announces New Partner to Support Clients’ Growing Social Media Needs

Aventi Group LLC, the world’s first on-demand product marketing agency, is pleased to announce the addition of Avery Horzewski as a partner. Avery joins Aventi as Partner effective December 18, 2019, to help further fuel the agency’s growth and transformation.

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Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels
Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media.

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Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io’s expertise, as well as input from customers, partners and influencers.

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Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights
Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into acti

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Socialbakers’ Q3 Trends Report Reveals the Latest Social Media Insights and Data

Key Findings Include Data About Ad Spend, Social Commerce, Influencer Marketing and Video Engagement
Socialbakers, the unified marketing platform for social media marketers, released a comprehensive report on Instagram and Facebook Trends for Q3 2019.

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5 Secrets of Creating Click-Worthy Social Media Cards

Before my blog writing days at HubSpot, I was working at a marketing agency where I was in charge of social media posts for our clients.
One time, I was posting a blog on Facebook, but it kept aggregating the wrong image.
Frustrated, I went to Google to find the answer: social media cards.

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7 Ways To Use Big Data To Your Advantage On Social Media

Businesses can use big data in many capacities, but those who use it for social media are at a huge advantage. It enables you as a social media marketer to get a closer look at your customer base, understand what drives purchasing decisions, and encourage consumers to pull the trigger.

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How One Social Media Consultant Builds Her Clients’ Brand Influence on Twitter

As a social media consultant, I help entrepreneurs and businesses unlock the power of social media marketing.
With over eight years experience spanning across both B2B and B2C industries, I’m passionate about everything involving social media — especially Twitter.
Twitter is exceptionally exciting to me because it’s a fantastic tool for building a brand and brand influence.

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9 AI Tools to Streamline Your Social Media Strategy

Did you know that more than 42% of the world population is on social media?
With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
You probably already know that a lot of time and effort comes with successful social media management.

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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NexTechar Teams with LivePerson to Personalize AR Through Conversational Commerce

One-Of-A-Kind, Transformative Technology for Retailers Combines Messaging and AR Experiences
NexTech AR Solutions, the industry leader in augmented reality, is pleased to announce it has partnered with LivePerson, a global leader in conversational commerce solutions, to integrate augmented reality (AR) for enhanced product views and 3D advertising into LivePerson’s AI-powered conversational comm

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MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

” I think Chatbots will evolve to become tools that truly add value to businesses and their customers.”
Could you tell us about your role and journey into technology?
I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet.

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