New Study Shows Spending on Account-Based Marketing Continues to Surge

21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology
ITSMA, the B2B marketing leadership community that pioneered Account-Based Marketing (ABM) in the early 2000s, and the ABM Leadership Alliance, of which ABM leader Demandbase is a founding member, released their latest research report,  ‘Moving to ABM Maturity: 2019 ABM Benchmark Study.

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DWCC Expands its Market Presence in Asia Pacific with the Acquisition of Hot Source Marketing

DWCC Ltd. announced the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market.
DWCC expands its market presence in Asia Pacific with the acquisition of Hot Source Marketing in a move which will further accelerate their growth in the rapidly developing Asia Pacific enterprise cloud market.

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Should You Trust SSAI in CTV Advertising?

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt.
At Fiksu we believe that CTV has enormous potential but at the same time it has technology vulnerabilities that open the door to fraudsters.

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How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia’s doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands.
“Life isn’t about what you have but the gifts you are given.

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AI’s Biggest Impact on Market Research Should Terrify Us All

Editor’s Note: Survey research is a hard craft to master. Many facets, from sample design to questionnaire design to analysis, take time and skill to master and can go wrong for many reasons. Combatting fraud makes a difficult job even tougher, and threatens the credibility of everything we do.

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19 Brilliant Examples of Holiday Marketing Campaigns

Every year, as soon as Halloween is behind us, it seems like the floodgates open. Without warning, there are holiday marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are holiday emails, social media posts, and TV ads — oh, my.
It might seem like holiday marketing is out of control. But some brands do it very, very well.

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Carvertise Expands as It “Drives” National Advertising Campaigns

Carvertise, an innovative advertising company, has announced plans to hire 50 people in Delaware.  The company, founded by Mac Nagaswami Macleod and Greg Star – both graduates of Horn Entrepreneurship at the University Delaware – has experienced 150% growth over the past three years.

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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

What do you picture when you think about influencer marketing? At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. (Perhaps I need to mix up my Instagram following … 🤔)
However influencer marketing looks to you, it has taken the marketing industry by storm.

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Engagio Adds to Caliber of Executive Team; Welcomes Megan Heuer as VP of Marketing

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role
Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth.

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TripAdvisor Acquires SinglePlatform From Endurance International Group To Grow Its Digital Marketing Suite For Restaurants

TripAdvisor, Inc., the world’s largest travel platform, announced the acquisition of leading menu management company SinglePlatform from Endurance International Group to help the more than five million restaurants listed on TripAdvisor attract more diners and offer a better guest experience.

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Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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Miaozhen Systems Maps China’s Complex Digital Marketing Ecosystem

Miaozhen Systems, a Chinese major third-party marketing data technology provider updates its Chinese digital marketing maps with the aim of helping advertisers make the most of their digital ad spend.
In 2019, global digital ad spend is predicted to rise by 17.6% to US$333.25 billion. In China, that percentage is even higher–22%, translating into US$79.82 billion.

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John Shea Named Global President, Marketing And Events, Octagon Worldwide

Four Agency Executives Promoted to Senior Leadership Positions on Shea’s Team
Octagon, the preeminent integrated marketing and talent management agency in global sports and entertainment, announced the elevation of John Shea to Global President, Marketing and Events, Octagon Worldwide. In the role, Shea will oversee all U.S.

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3 Ways Technology Can Improve Creative Briefs and Project Intake to Drive Greater Efficiency in Marketing

Technology won’t make you more creative, but it can give you more space to be creative. It’s a part of the Marketing Technology stack that deserves some focus because Marketing leaders are clearly investing in creative teams and technology can drive greater efficiency.
CMOs have been building in-house creative teams for the last 10 years.

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Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful.

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