Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo’s industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies
Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo.

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Home ASAP Projects Facebook Dynamic Ads for Real Estate Will Dominate the Marketing Landscape in 2020, Lowering Lead Costs by Up to 54%

Home ASAP LLC, a company known for providing cost-effective, Facebook-centric marketing services to agents, projects that Dynamic Ads for Real Estate will dominate the real estate marketing landscape in 2020, citing the ad type’s success versus its predecessors and increased adoption by agents and brokers.

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True Influence Launches the True Influence Marketing Cloud Digital Marketing Platform

True Influence Marketing Cloud is a combination of data, platform technology and the company’s intent-based solutions to increase brand performance and improve ROI
True Influence, the technology leader of intent-based marketing, sales and demand generation solutions, announced the True Influence Marketing Cloud.

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Selligent Marketing Cloud Wins 2020 DMN Award for Best Retail Campaign With Vitacost.Com

Selligent Also Named a Finalist for Best Marketing Cloud Company
Selligent Marketing Cloud, the intelligent omnichannel marketing and experience cloud platform, announced that it is the outright winner for Best Retail Campaign in the 2020 DMN Awards for its work with Vitacost.com (a Kroger company) on a recent personalized kinetic email campaign.

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How Market Research Can Help You Allocate Your 2020 Marketing Budget

Chief marketing officers (CMOs) often walk a fine line when it comes to media allocation. They are tasked with managing multiple internal stakeholders with different desired outcomes – that’s no small feat! Distribution wants marketing efforts to broaden awareness to help secure shelf space.

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VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation
As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams.

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AI And BI Are Vibrantly Sparking New Trends In Affiliate Marketing

The market for affiliate marketing is expected to reach $8.2 billion by 2022. AI is making it easier than ever to succeed in this growing field.
The application of Artificial intelligence and Business Intelligence in affiliate marketing has been actively discussed for quite a time. No wonder, more or less but the majority of marketers have already applied them both at their campaigns.

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The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences.

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MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

“Brands need to reach the right audience, with the right message, through the right channel, at right time.”
Tell us about your role and journey into technology. What inspired you to take the role at Experian?
The evolution of data and technology continues to play a significant role within the Advertising ecosystem.

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Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers
Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of d

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Acxiom Announces New Global Identity Solutions Portfolio to Help Marketers Improve Experiences Everywhere

Portfolio Will Allow a Holistic View of Multiple Customer Identities to Deliver Exceptional Experiences
Acxiom, the data and technology foundation for the world’s best marketers, announced the launch of Acxiom Real Identity, a new global identity solutions portfolio that allows a holistic view of multiple customer identities to improve customer insight and deliver exceptional experiences.

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What’s Expected of Marketing in 2020

The conversations around what the Marketing industry can expect in the coming year is well underway. Technology is expanding and developing at a rapid pace, and Marketing is no exception. In the past year, we have seen a rise of Content Marketing in correlation with the demands from consumers and a significant increase in the use of Chatbots.

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Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls.
We dreamt of swimming in the cascading water at sunrise.
However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart.

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DMI Marketing Announces New Identity

The New Brand Reinforces Its Investment in People, Technology and Growth
DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand.  As part of its rebranding efforts, the Company’s name will change from DMI Marketing to a shortened version, DMI.

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The Fastest Way to Kill Podcast Advertising

In 2019, the total number of people who have listened to at least one podcast surpassed 50% for the first time, and another 32% are regular monthly listeners, according to a recent study by Edison. That’s a 25% increase from 2018. And among 12-34-year-olds, who are typically even harder to reach, that number is even higher at 70%.

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AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad’s integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada
Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences.

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Marketing’s Role in Hosting a Diverse Conference

We know the stats of tech conferences when it comes to women and diversity. According to Ensono’s Speak Up: Bringing More Women’s Voices to Tech Conferences, Women have only occupied 25% of keynote or standalone speaking positions in the past few years at tech conferences. That means audiences are only hearing from a very specific group of people.

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