Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond
Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands.
Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client.

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Kurtosys Releases the Real Growth Podcast With VP of Global Marketing Leeya Hendricks

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide.
In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys’ new rebrand.

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ACA, Alliance Bank of Arizona, KEO Marketing and MDSL Executives Elected to the Arizona Technology Council’s Board of Directors

The Council Bolsters its Board’s Expertise and Knowledge in Digital Marketing, Economic Development and Finance
The Arizona Technology Council announced it has appointed Sandra Watson, president and CEO, Arizona Commerce Authority (ACA); Austin D. Harris, vice president, Commercial Banking, Alliance Bank of Arizona; Sheila Kloefkorn, CEO, KEO Marketing Inc.

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations.
Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company.

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Fargo-Based Marketing Ideas For Printers Releases WordPress Plugin

Innovative Content and Online Ordering Solutions for Your WordPress Website
Marketing Ideas For Printers (MI4P) announced their WordPress Plugin, a new and innovative way to access content and online ordering solutions. The WordPress Plugin is a free download that features paid subscription options for auto-updated marketing content and online ordering solutions.

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Innominds Appoints Accomplished Industry Leader to Drive Global Marketing Efforts

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth
Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer.

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Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over 2019

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year
Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 202

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The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network
Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight.

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LeadingResponse Grows and Strengthens Its Digital Marketing Capabilities With LeadRival Acquisition

LeadingResponse, the nation’s premier client acquisition solutions provider, has purchased LeadRival, a digital marketing agency in Southlake, Tex., expanding its online services and broadening its client base.
“I’m thrilled to welcome the LeadRival team to the LeadingResponse family,” said Matthew Kearney, CEO of LeadingResponse. “It is a successful business highly compatible with ours.

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Nielsen Annual Marketing Report: The Age of Dissonance

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Nielsen Annual Marketing Report: The Age of Dissonance
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. 
While digital channels continue to gain ground, the ambivalence isn’t gone.

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ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications
ZINFI Technologies, Inc.

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Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch.
Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences.

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Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process.

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Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust
Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada.

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