How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting.
Nowadays, over 51% of the United States have listened to at least one podcast.
Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting.

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Best of 2019: How AI Killed Google’s Social Network

[February 4, 2019] Facebook turns 15 today, after announcing last week a record profit and 30% revenue growth. Also today, “you will no longer be able to create new Google+ profiles, pages, communities or events,” in anticipation of the complete shutdown in April of Google’s social network, its bet-the-company challenge to Facebook.

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Best of 2019: 60 Years of Progress in AI

New Zealand flatworm
[January 8, 2019] Today is the first day of CES 2019 and artificial intelligence (AI) “will pervade the show,” says Gary Shapiro, chief executive of the Consumer Technology Association. One hundred and thirty years ago today (January 8, 1889), Herman Hollerith was granted a patent titled “Art of Compiling Statistics.

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December 2019 Marketing News Recap

Published January 3, 2020
 
 
Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time, including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

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Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices.

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Top 5 Factors that Impacted Online Grocery Businesses in 2019

As we close the book on 2019, brick-and-mortar drove the vast majority of grocery sales—particularly for fresh food—yet e-commerce maintained its meteoric rise.
This push-and-pull between the consumer packaged goods (CPG) industry’s brick-and-mortar foundation and e-commerce growth engine didn’t lure shoppers completely out of stores but encouraged them to dabble.

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OmniSci’s Increasing Momentum in Accelerated Analytics and Data Science Bolstered by First-Ever User Conference

Corporate Achievements in 2019 Marked by New Headquarters, EMEA Expansion and Growing Customer Base, Culminates in User Event Drawing Top Names in Data Science
OmniSci, the pioneer in accelerated analytics, recapped its achievements for 2019, highlighted by Converge in October, its inaugural global user conference.

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Interview with Kirti Singh, Chief Analytics & Insights Officer of P&G

As a follow-up to his keynote talk at TMRE 2019, I was able to sit down with Kirti Singh, Chief Analytics & Insights Officer of Procter & Gamble to discuss the evolution of the insights function at P&G, his view on the future of the role and the research industry, and the implications for insights & analytics suppliers.

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Oracle Recognized as a Leader in Gartner Magic Quadrant for Manufacturing Execution Systems for Oracle Manufacturing Cloud

Oracle has been named a Leader in Gartner’s 2019 “Magic Quadrant for Manufacturing Execution Systems” report. Out of 16 companies evaluated, Oracle is positioned as a Leader based on its completeness of vision and ability to execute for its Oracle Manufacturing Cloud – part of Oracle Supply Chain Management (SCM) Cloud. A complimentary copy of the report is available here.

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Users Reveal Top Five SMM Vendors of 2019 for User Satisfaction Through SoftwareReviews

eClincher, Mavsocial, Khronos, Zoho Social, and Oracle Social Cloud Are Named the 2019 Social Media Management SofwareReviews Data Quadrant Gold Medalists
SoftwareReviews, a division of world-class IT research and consulting firm Info-Tech Research Group, has published its 2019 Social Media Management (SMM) Data Quadrant Awards, naming five gold medalists based on excellent user reviews.

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How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale.

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4 Data Science Conferences to Attend in Asia

Previously, I’ve written posts about 2019 and 2020 data science conferences to attend. Researching for both of those posts have given me a fair amount of knowledge on conferences happening in different regions around the world. In this article, I’m going to cover 5 data science conferences in Asia that you should consider attending in 2020.

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Designing a Podcast for Audio SEO, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

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