The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences.

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Prediction Series 2019: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020.
We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year.

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Influencing the Elusive Green Consumer

Globally the signs are clear: consumers say they are concerned about sustainability and the long-term health of the planet.  And they are beginning to actually manifest shopper choices that suggest they mean it and expect brands to take responsibility.  And brands are investing in all aspects of sustainable product development and go to market strategies.

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Optimizing Communications Requires an Outside-In Look

Learn About Behind-The-Scenes Lessons in Optimizing and Consolidating Communications
How can companies optimize their transactional, regulatory, and marketing communications to reduce costs, streamline processes, and improve the overall customer experience? It starts by taking an outside-in look, according to Lisa Meath from Broadridge Consulting Services.

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters.
However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen.

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TechBytes with Carol Hamilton, Regional Director EMEAA Compliance and Fraud Solution at GBG

Tell us about your role/team at GBG?
I am responsible for the Fraud and Compliance business across EMEAA at GBG, the global Identity Data intelligence Specialist. I have an International team that provides expertise to our customers, helping solve their fraud and compliance challenges.

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Navigating the Role of MR as Data Privacy Concerns Increase

According to a 2019 global survey about data privacy by McAfee, 43% of respondents felt they lack control over their personal information and 33% were unsure how to control companies that collect their personal information. Results also showed 61% of respondents were more concerned about data privacy than they were 5 years ago.

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Conference Evolution

The 40% of you who read this blog and are die-hard catalogers probably learned about the news yesterday (click here).I’ve run my own consulting business for nearly thirteen years. In case you haven’t noticed, the world was very different in 2007 than it is in 2020.When I began my consulting work, conferences were critical to success.

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TechBytes with Abhishek Thakur, Chief Data Scientist at boost.ai

Tell us about your role and the team/technology you handle at boost.ai.
I work as Chief Data Scientist at boost.ai, a Norwegian software company specializing in conversational Artificial Intelligence (AI). My role involves developing state-of-the-art algorithms for Natural Language Processing and Natural Language Understanding, as well as managing the Machine Learning team.

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How to Search Tweets Using Twitter Advanced Search

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed.
Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter.
Or maybe you just want to see Twitter conversations between @garyvee and @bcuban from 2016.

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Impact Sourcing Is More Than a Procurement Strategy, It’s a Company Mindset Change

If you Google the term “impact sourcing,” you’ll turn up search results about what it is and why it’s good. Missing are the stories of how companies are intentionally hiring and providing career development opportunities to people who otherwise have limited prospects for sustainable employment.

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TechBytes with Julie Lemieux, VP of Product Design at Sigma Computing

Tell us about your role and journey into Technology.  
 I am the VP of Product Design at Sigma Computing, which means I oversee the design and user experience of our product. Right now, I am hyper-focused on gathering as much feedback from our customers as possible, so I can continue to improve how they interact with Sigma.

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Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences.

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MarTech Interview with Marika Roque, COO at KERV Interactive

“Experience and engagement are going to be all about making things more accessible and easier for consumers while benefiting marketers – not the other way around.”
Tell us about your role and the team/technology you handle at KERV.
This is a tough question as I manage the full operation of the company from strategy, to sales to planning and activation to data and product.

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Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.* 
California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020.

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