California insurance commissioner issues moratorium on non-renewals in fire areas

With an increasing number of California homeowners complaining about insurance companies dropping their fire coverage, Insurance Commissioner Ricardo Lara on Thursday demanded that providers stop issuing non-renewal notices to homeowners living adjacent to wildfire disaster areas across the state.

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Shaping the Future of Work One Brick at Time

Everyone has assumptions about what the future of work looks like, but it’s always something “out there” that will come later. Today, you are focused on efficiency and productivity and trying to squeeze out something a little better.
But most business owners underestimate how soon the future will hit and how to be ready for it.

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5 Data Science Conferences to Attend in Asia

Previously, I’ve written posts about 2019 and 2020 data science conferences to attend. Researching for both of those posts have given me a fair amount of knowledge on conferences happening in different regions around the world. In this article, I’m going to cover 5 data science conferences in Asia that you should consider attending in 2020.

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Three Strategies for Marketers to Embrace AI Now to Thrive in the Future

In the ongoing discussion about how much Artificial Intelligence (AI) will impact the future of work, the outlook seems bleak. McKinsey & Company estimates that between 400 million and 800 million individuals could be displaced by automation and need to find new jobs by 2030 around the world.

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How 3D Eye-Tracking Can Contribute to the Retail Industry

The state-of-the-art eye-tracking technology is ever more present in talks about future industrial and consumer applications, tacking human-machine interaction to the next level. Giants like Google and Facebook acknowledged its potential and bought eye-tracking start-ups to advance the eye-interaction technology.

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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TechBytes with Mayank Mishra, Head of Engineering at Contentstack

Could you tell us about your role and the team/technology you handle at Contentstack?
I am the VP of Engineering at Contentstack and lead our Engineering organization in India, which includes Product Innovation and Development, Project Management, Cloud Operations, Service Reliability, Security, QA, and docs.

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Battling Fraud Through Innovation: Your Data Quality Depends on it

We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.

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Which taxonomy should you use to classify news content, IAB-QAG or IPTC Subject Codes?

With the vast quantities of news content available online about every topic, it can be a challenge to source content about what you are interested in without getting a lot of noise as well.
To help people find the topics they are interested in, publishers organize content into taxonomies.

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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Attention Marketers: U.S. Women Are Eager to Hear From You

Think about everything you have to get done today. If you’re a woman, chances are pretty high that you’ll have to work a little harder than men will to get it all done. In fact, you might even need to do it better just to measure up. Yet despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media.

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Why you can’t calculate aging trajectories with a standard regression

I found myself in a little Twitter discussion last week about using regression to analyze player aging. I argued that regression won’t give you accurate results, and that the less elegant “delta method” is the better way to go.Although I did a small example to try to make my point, Tango suggested I do a bigger simulation and a blog post. That’s this.

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