We know the stats of tech conferences when it comes to women and diversity. According to Ensono’s Speak Up: Bringing More Women’s Voices to Tech Conferences, Women have only occupied 25% of keynote or standalone speaking positions in the past few years at tech conferences. That means audiences are only hearing from a very specific group of people.Read Full Story
According to a recent survey from Lawless Research and Factual, marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind.
Regardless of business size, online advertising strategies are similar.
Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers.Read Full Story
According to a 2019 global survey about data privacy by McAfee, 43% of respondents felt they lack control over their personal information and 33% were unsure how to control companies that collect their personal information. Results also showed 61% of respondents were more concerned about data privacy than they were 5 years ago.Read Full Story
Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices.Read Full Story
Web and mobile development remains top area for hiring, according to The Creative Group research
The job market awaiting creative and marketing professionals in the new year is a good one, research from staffing firm The Creative Group suggests.
For many people, looking for a new job is at the top of their list of New Year’s resolutions.
And according to jobs and career information site LinkedIn, if you want to get in on some of the up and coming industries, you might want to brush up on your engineering skills.
On Tuesday, LinkedIn released its list of emerging jobs for 2020.
According to a recent report released by PreciseSecurity.com, the USA has the highest number of CCTV cameras per person in the world.
This is despite China having four times as many CCTV cameras in total compared to the USA.
CCTV Cameras Expand All Over The World
Data shows China is a leading country in terms of surveillance.
Black Friday shopping at physical stores saw a 4.2% increase in sales compared to 2018, according to First Data Insights. The Black Friday 2019 SpendTrend Holiday Snapshot from First Data, now Fiserv, Inc.Read Full Story
According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.
According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study.
According to a 2018 global survey conducted by Forbes Insights, in association with Treasure Data, only 13% of companies can be considered “leaders” in leveraging customer data.Read Full Story
According to a latest report by Merkle Inc. advertisers spend 33% of their advertising budget on Retargeting efforts. That is a huge chunk of the budget! According to another study, the average Click Through Rate for Display ads is 0.07%, while those for Retargeting is ten times that number i.e. 0.7%, . However, that is still dismal.Read Full Story
The 2017 general election was swung by young voters and high turnout according to the Ipsos Mori How Britain Voted survey‘Youthquake’ behind election surge: analysisContinue reading…Read Full Story
According to VentureBeat Dataiku just raised 28M$. Dataiku has a web based platform for data science.Here is my personal connection. Strangely last time I wed a couple I was wearing their t-shirt. Unrelated, I just learned from my colleague Brian that Cloudera just acquired Fast Forward Labs, which is the company behind Hilary Mason.Read Full Story
For classification problems, classifier performance is typically defined according to the confusion matrix associated with the classifier. Based on the entries of the matrix, it is possible to compute sensitivity (recall), specificity, and precision. For a single cutoff, these quantities lead to balanced accuracy (sensitivity and specificity) or to the F1-score (recall and precision).Read Full Story
The median data scientist salary in the United States is $118,370, according to the Bureau of Labor Statistics, more than twice as high as the national median salary1and not far off from what doctors and attorneys make. It’s important to note, however, that the BLS categorizes data scientist roles within a broader category: computer and information research scientists.Read Full Story
Programming languages that build the apps, programs and environments you use are sophisticated and, according to the TIOBE Index, there are more than 250 programming languages currently in existence. One of the most popular of these is Python, an open-source language that’s been around since February of 1991.Read Full Story
A new non-profit artificial intelligence research company has just been founded. According to the announcement made from the company’s website, the goal of the company is to advance digital intelligence in the way that is most likely to benefit humanity as a whole, unconstrained by a need to generate financial return.Read Full Story
According to the Price Waterhouse Cooper 2018 Global Economic Crime and Fraud Survey, the reported rate of economic crime is on the rise, up to 49% in 2018. That makes the use case I want to share particularly relevant, no matter what industry or sector you’re in.Read Full Story