Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including

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Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data
Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide.

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Erika Goldwater, Director of Global Communications for inRiver, Named in ‘20 Women to Watch’ Annual Recognition Program

Leadership award recognizes strength across the disciplines of sales and marketing
inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced Erika Goldwater, director of global communications, was recognized as one of the winners of the ‘20 Women in Business’ leadership recognition program by the Sales Lead Management Association (SLMA).

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Budding Perth Growth Marketing Agency Launches

The Bud Team Has Launched a New Growth Marketing Agency to Expand Capabilities Across SEO, Paid Search, Social and Content and Bring a New Customer Experience Approach to the Perth Digital Marketing Agency Landscape
With digital evolving rapidly over the last couple of years, it’s been a lot for most business owners to stomach what the right solution is amongst a plethora of options and how to b

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UM Named Agency of Record for Armor All

Energizer Expands Media Duties with UM Across North America
UM, the global marketing and media agency network of IPG Mediabrands, announced it has been named media Agency of Record in the US for Armor All, the nation’s #1 brand for automotive appearance products within Energizer Holdings‘ growing portfolio of brands.

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TCS Collaborates with Qualcomm to Launch New Innovation Hub to Develop Next-Gen AI Solutions with 5G

Tata Consultancy Services’ Hub to Explore New Use-cases Across Industries That Help Enterprises Innovate Faster, Deliver Superior Customer Experiences and Generate New Revenue Streams
Tata Consultancy Services (TCS),  a leading global IT services, consulting and business solutions organization, announced the launch of a first-of-its-kind Innovation Hub in Hyderabad, India.

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IntentData.io Publishes Intent Data Maturity Model To Help B2B Marketers Unlock the Full Value of Third-Party Intent Data for Specific Use Cases and Across Departments

The maturity model provides a detailed roadmap for progressive success across revenue functions and the enterprise
IntentData.io, Inc., a marketing technology firm that provides contact-level third-party intent data to enhance clients’ demand generation and support account-based marketing (ABM),  announces the publication of its Intent Data Maturity Model.

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Helpshift Announces Integration with Amazon Connect to Take Omnichannel Engagement to the Next Level

New partnership powers connected customer conversations across phone and messaging
Helpshift, the platform revolutionizing customer service technology, announced its integration with Amazon Connect.

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New ways to measure your users in Google Analytics

Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to better measure the full customer journey in all its complexity.

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Examining the arc of 100,000 stories: a tidy analysis

I recently came across a great natural language dataset from Mark Riedel: 112,000 plots of stories downloaded from English language Wikipedia. This includes books, movies, TV episodes, video games- anything that has a Plot section on a Wikipedia page.
This offers a great opportunity to analyze story structure quantitatively.

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Why 2016 is the year the public got things wrong

A new Ipsos Mori poll across 40 countries reveals many people are tolerant and happy – yet see a world full of fear and gloomIt would be hard to call 2016 a vintage year – but even with that in mind, many people are guilty of wildly exaggerating the threats, fears and social trends that have shaped our times.

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Graph Analytics to Reinforce Anti-fraud Programs

Organizations across industries are adopting graph analytics to reinforce their anti-fraud programs. In this post, we examine three types of fraud graph analytics can help investigators combat: insurance fraud, credit card fraud, VAT fraud.
Detecting fraud is about connecting the dots
In many areas, fraud investigators have at their disposal large datasets in which clues are hidden.

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Analyzing Philadelphia’s Bike Thefts

While mulling over project ideas and browsing Twitter earlier today I ran across http://opendataphilly.org/. Per their website OpenDataPhilly “is a portal that provides access to over 175 data sets, applications, and APIs related to the Philadelphia region. Simply accessing data, however, is not the ultimate goal of OpenDataPhilly.

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Fab failure

So, I was browsing exp.lore.com and came across these nifty little usb-sticks a couple of days ago. Huh, that’s a pretty decent just-in-time gift I thought – might be an idea to buy a couple of them for those occasions where you don’t really have time to buy a gift for someone. So I click the link, and end up on the fine site fab.com.

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Machine Learning is not BS in Monitoring

Recently I came across provocatively titled “Machine Learning in Monitoring is BS” and decided to reply but the response came out longer than typical comment so I posted it separately.
Ambiguity of the data – true point. It’s impossible to build a single universal model that eats any data and alert when it’s wrong.

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Box-Plots for Education Recap

I stumbled across a brand new ML competition platform a couple of months ago, DrivenData, which describes itself as hosting “data science competitions to save the world”. Basically think Kaggle for non-profits. They had launched their first prize awarding comp, Box-Plots for Education which aimed to automatically classify education expenses into various categories.

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How mature is your advanced analytics program?

Advanced analytics is being deployed in a range of use cases across business units and industries, especially as data types and volume increase. One of the top use cases for advanced analytics we see at TDWI is predictive analytics to understand customer or operational behavior. Statistical as well as machine learning models are used to find patterns in this data.

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