Simulating Reality for Better Experiences

Marketing in an Era of Search, Experiences, and Referrals
Technology impacts lifestyles, communications, and viewpoints across generations: millennials, generation Z, boomers, seniors, etc. Videos, visually striking images, and social media platforms inspire people to seek new experiences, emotions, and excitement.

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Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world
InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap.

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As Mobile Traffic Dominates Over 50% of Retail Website Visits, Search Still Performs Better than Social Based on Episerver Analysis of 4 Billion Sessions

Episerver Releases Its Biannual B2C Benchmark Report Detailing Retail Key Performance Indicators Across Traffic Sources and Devices
Retail brands have a big opportunity to turn passive swipers into active shoppers as mobile device penetration is at an all-time high and social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from

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MoneyGram and EbixCash Sign Exclusive Strategic Agreement to Expand Presence in India

Millions of Consumers Across the EbixCash Network of More Than 75,000 Villages Will Access the MoneyGram Global Platform in a Partnership That Aims to Service $3 Billion in Annual Remittance Volumes
EbixCash, a wholly-owned subsidiary of Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services, together with MoneyGram International, Inc.

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What Is a Blog, & Why Should You Create One

Even if you’re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes”.
Alternatively, maybe you used a blog to get more information on SEO strategies.
In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.

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Cadent Acquires 4INFO, Expands Cross-Screen TV Capabilities for National Advertisers

The Acquisition Enhances Cadent’s Ability to Orchestrate TV Advertising Across Linear, Addressable STB, and OTT/CTV Formats
Cadent, the advanced TV platform company, announced the acquisition of 4INFO to expand its cross-screen solutions for national advertisers with advanced audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.

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Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices
Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.

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Can Big Data Neutralize The Danger Of Negative Reviews?

Big data is seamlessly woven into the business models of every industry across the globe. In 2017, big data adoption across all sectors reached 53%. More recent data is likely to show that figure has risen even further.
The appeal of big data technology in the corporate world is readily apparent. Some of the benefits of big data are more obvious than others.

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Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel
Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences.

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Instreamatic Partners with Salem Media Group to Introduce Voice Dialogue Ads Across America’s Leading Multimedia Company

Advertisers across Salem Media Group’s vast networks can now leverage immersive, fully-measurable voice dialogue ad experiences
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and Salem Media Group, the multimedia company with media properties including

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Syncsort Completes Acquisition of the Pitney Bowes Software and Data Business

Creates World-Class Data Management Software Company that Enables Enterprises Across All Major Industries to Maximize the Value of their Data
Syncsort closed the acquisition of the Pitney Bowes software and data business, creating a powerhouse data management software company with more than 11,000 enterprise customers, $600 million in revenue and 2,000 employees worldwide.

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Erika Goldwater, Director of Global Communications for inRiver, Named in ‘20 Women to Watch’ Annual Recognition Program

Leadership award recognizes strength across the disciplines of sales and marketing
inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced Erika Goldwater, director of global communications, was recognized as one of the winners of the ‘20 Women in Business’ leadership recognition program by the Sales Lead Management Association (SLMA).

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