Always Discounting During The Cyber Monday Window

The past two days required a study of Thanksgiving – Cyber Monday activity.Today, let’s look at the share of volume going to items selling below their historical average price point, by year, for the brand we’ve been studying.2014:Nov = 25%.Cyb = 33%.Dec = 28%.2015:Nov = 17%.Cyb = 31%.Dec = 20%.2016:Nov = 22%.Cyb = 35%.Dec = 20%.2017:Nov = 22%.Cyb = 27%.Dec = 17%.2018:Nov = 27%.

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