Tops of 2019: Radio

Amid the flurry of media headlines about the growing depth of the video streaming market, it’s easy for our other media options to get lost in the fanfare. Yet as the streaming wars heat up, it’s important to be mindful of just how much time consumers are spending with different media options.
 According to Nielsen audience measurement data, adults 18 and older in the U.S.

Read Full Story

M&S Wins the Christmas Battle of the Inbox, but Supermarket Emails Still Lack Personalisation

UK Supermarkets Look for a Boost in Sales with Christmas Emails, Amid a Slow Start in Grocery Spending
Results of the 2019 supermarket direct marketing analysis are out and premium grocery brand M&S has won the Christmas battle of the inbox. The analysis, conducted annually by marketing specialists Mailjet, saw M&S take the win with 10.25 points out of the 15 points possible.

Read Full Story