Nielsen Annual Marketing Report: The Age of Dissonance

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Nielsen Annual Marketing Report: The Age of Dissonance
Digital has made the customer journey more complex. With new metrics, platforms and tools, measuring that journey is even more difficult. 
While digital channels continue to gain ground, the ambivalence isn’t gone.

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Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty

Annual Flagship Report Validates That the Ease and Excellence of Customer Experience Has a Direct Impact on Customer Loyalty
Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with businesses, and what differentiates leading companies from their competitors.

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Stefanini Participates in the 2020 Davos World Economic Forum and Brings Its Experience in Artificial Intelligence

Marco Stefanini, Global CEO Global and founder of the Brazilian multinational, will be present in the annual event and will have an article of his in the INSEAD Global Talent Competitiveness Index Report
In the year in which it reaches its 50th anniversary, the World Economic Forum, a big annual event that reunites the main leaderships and authorities of the planet in the political and economic sc

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Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io’s expertise, as well as input from customers, partners and influencers.

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Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year
Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy.

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Comments on October Housing Starts

Earlier: Housing Starts increased to 1.314 Million Annual Rate in OctoberTotal housing starts in October were at expectations and revisions to prior months were minor. The housing starts report showed starts were up 3.8% in October compared to September, and starts were up 8.5% year-over-year compared to October 2018.Single family starts were up 8.

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Observing the Logic Behind Mergers and Acquisitions

It’s January, which means that I’ve been working on my annual posts on investments and M&A in the social media intelligence market. As always, I find myself mentally dividing the transactions into several buckets: the serial acquirers, the complementary products, the geographic expansions.

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Highlights from EDRM Workshop 2019

The annual EDRM Workshop was held at Duke Law School starting on the evening of May 15th and ending at lunch time on the 17th.  It consisted of a mixture of panels, presentations, working group reports, and working sessions focused on various aspects of e-discovery.  I’ve provided some highlights below.  You can find my full set of photos here.

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