Samba TV, the leading provider of global TV data and audience analytics, announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.Read Full Story
Partnership Enables Enhanced Audience Targeting On Gaming Consoles
Tru Optik, the most widely used audience intelligence and data-management platform (DMP) across Connected TV (CTV), announced a partnership with Anzu.
Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events.Read Full Story
The newly launched platform combines Salesforce’s family of products, including data, audience, identity and privacy governance solutions.
Please visit MarTech Today for the full article.
Based on interest and demographic targeting, you can extend your audience and reach people to whom your content is relevant, thus increasing your return on investment.Read Full Story
The audience was challenged to construct a keyword search query that is more effective than technology-assisted review (TAR) at IG3 West 2018. The procedure was the same as round 4, so I won’t repeat the details here. The audience was small this time and we only got one query submission for each topic.Read Full Story
In the first episode of the Becoming a Data Scientist podcast recorded in front of a live audience, Renee interviews Andrew Therriault – formerly the Director of Data Science for the Democratic National Committee & Chief Data Officer for the City of Boston, and currently Data Science Manager at Facebook – about how he learned data science, what advice he has for people who want to learn data sRead Full Story
I promised the audience at the RVATech Summit yesterday that I’d post the updated slides for my “Can a Machine be Racist or Sexist?” talk, so here they are!
Here is the link to the previous post, which has a pdf version of the slides that’s almost identical, and a video from when I gave this talk at Tom Tom Fest Applied Machine Learning Conference in 2018.
This was by far the most significant iteration of the ongoing exercise where I challenge an audience to produce a keyword search that works better than technology-assisted review (also known as predictive coding or supervised machine learning).Read Full Story