MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

“Brands need to reach the right audience, with the right message, through the right channel, at right time.”
Tell us about your role and journey into technology. What inspired you to take the role at Experian?
The evolution of data and technology continues to play a significant role within the Advertising ecosystem.

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TV Adtech Company 605 Earns Third-Party SOC 3 Security Certification Compliance

605, a next-generation TV Adtech company for measurement and analytics, announced that Audience App, built for Charter Communications, has achieved service organization control 3 (“SOC 3”) compliance. Featuring an easy-to-use mobile interface, Audience App uses anonymized and aggregated subscriber viewing data, combined with third-party consumer data, to target specific consumer attributes.

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Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires
Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA).

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Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events.

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Becoming a Data Scientist Episode 17: Andrew Therriault

In the first episode of the Becoming a Data Scientist podcast recorded in front of a live audience, Renee interviews Andrew Therriault – formerly the Director of Data Science for the Democratic National Committee & Chief Data Officer for the City of Boston, and currently Data Science Manager at Facebook – about how he learned data science, what advice he has for people who want to learn data s

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RVATech Summit Slides

I promised the audience at the RVATech Summit yesterday that I’d post the updated slides for my “Can a Machine be Racist or Sexist?” talk, so here they are!
Here is the link to the previous post, which has a pdf version of the slides that’s almost identical, and a video from when I gave this talk at Tom Tom Fest Applied Machine Learning Conference in 2018.

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