Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

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State Rating Agencies

People who buy cars can often get independent evaluations on them from auto mechanics. Same with house inspectors. More generally, consumers can get help in evaluating products from Consumer Reports, while bond investors can get help evaluating bonds via bond rating agencies like Moody’s. Charity donors can use GiveWell.

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