Dentsu Aegis Network Builds Out Merkle’s B2B Services with Acquisition of Digital Pi

Acquisition Expands Merkle’s Capabilities in Marketing Automation and Demand Generation
Dentsu Aegis Network announces the acquisition of Digital Pi, a leading digital marketing agency focused on marketing automation consulting services in the business-to-business (B2B) sector.

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Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies
Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.

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Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern.
I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud
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Resulticks to be Featured on the Big Ideas Stage for NRF 2020 Vision

Real-time omnichannel marketing automation leader will explore five essentials of customer engagement with NRF marketing pros
Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, announced that it will be a featured presenter on the Big Ideas stage at NRF 2020 Vision, Retails Big Show.

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CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company
CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado.

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Localization Automation Pioneer, Cloudwords Adds Top B2B Marketing Executive to its Board of Directors

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors.
Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio.

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Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc
FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content
FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ

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Mindtree Recognized as an Innovator by Avasant in Intelligent Automation Services

Report Highlights Mindtree’s Automation Ecosystem and Innovation Expertise
Mindtree, a global technology services and digital transformation company, has been recognized as an ‘Innovator’ in Avasant’s Intelligent Automation Services RadarView 2019 report.

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MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

“When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future.”
Could you tell us about your role and journey into Technology?
I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s.

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FlowForma Process Automation Celebrated by BPM.com in its Latest First Impression Report

FlowForma, the leading provider of Process Automation tools for Microsoft Office 365®, is delighted to be acclaimed by BPM.com for its award-winning FlowForma Process Automation tool in the BPM.com First Impression report.
BPM.com is a leading online resource for process professionals and practitioners for the latest news and research in the area of Business Process Management (BPM).

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Identity Automation Extends Support for WS-Federation and WS-Trust Specifications

Company Announces Extended Protocol Support for Integrated IAM Platform, RapidIdentity
Identity Automation, provider of RapidIdentity, the most complete Identity and Access Management (IAM) platform on the market, announced its extended support for WS-Federation and WS-Trust protocols.

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Resulticks Receives Accreditation from Privacy Shield Framework

Real-time omnichannel marketing automation leader deepens commitment to data privacy with certification from International Trade Administration within the U.S. Department of Commerce
Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, announced that it has received certification from the United States government under the EU-U.S. and Swiss-U.S.

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How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale.

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Resulticks Holiday Retail Report: Three out of Five Shoppers Check Prices Online While Shopping In-Store

Study commissioned by real-time omnichannel marketing automation leader reinforces importance of omnichannel shopping experience driven by personalization and convenience
Resulticks, the world’s fastest growing real-time conversation marketing solutions provider, released an insightful research report titled “Evolving the Customer Experience”, analyzing U.S.

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Contexta360 Research Finds Speech Analytics Is Not yet Reaching Full Potential in UK Contact Centres

Fewer Than Half Are Using Artificial Intelligence and Real-Time Automation and Analytics Features
Contexta360, a leading speech analytics, AI and conversational computing company, released the results of research into the deployment and use of speech and chat interaction analytics in UK contact centres and the view of voice calls as a customer support channel.

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