MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

“When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future.”
Could you tell us about your role and journey into Technology?
I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s.

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The Beauty of Euler’s phi function

The recent conversation I had about number theory has brought it back into my awareness. In particular, the concept of beauty in numbers. I’m definitely not any kind of graphical designer or fashion expert but I do appreciate what I think of as beautiful, and there are certain areas of mathematics that are just beautiful.

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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

Published November 4, 2019
 
 
Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come.
Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term.

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