The State of Video Marketing in 2020 [New Data]

A decade is a long time. I mean, just think back to the end of 2009.
Barack Obama was about to enter his first full year in the White House, Farmville was the flavor of the month with 83 million monthly users on Facebook, and Avatar had just hit movie theatres worldwide, becoming — at the time — the highest-grossing movie ever.

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Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction
Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue.

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Recommender Systems: We’re doing it (all) wrong

A few days back, there was an interesting post by Judy Robertson in the Communications of the ACM blog. The post, entitled “Stats: We’re doing it wrong”, builds upon a paper from last year’s CHI conference in which they report that more than 90% of the HCI researchers used the wrong statistical tools when analyzing and reporting on likert scale type of data.

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Lessons from Thinking, Fast & Slow – System 1 and System 2

Editor’s Note:  This article was originally published back in 2012, and due to the popularity of the article, we are bringing it back for your reading pleasure.  You can still access the original article, here.
The Nobel Prize winner and the intellectual godfather of behavioral economics, Daniel Kahneman, has summarized a lifetime of research in his recent book Thinking, Fast & Slow.

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Not personalizing? You are leaving money on the table.

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

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Personalization is no longer optional

I started writing about personalization ever since I started this blog, back in 2006. I wrote extensively about privacy and how marketers should address it to engage in personalization. Consumers are now more at ease with online purchases, they have moved past initial privacy concerns of online tracking and now expect personalization.  Personalization is no longer optional.

Read Full Story

Netflix Prize Summary: Factorization Meets the Neighborhood

(Way back when, I went through all the Netflix prize papers. I’m now (very slowly) trying to clean up my notes and put them online. Eventually, I hope to have a more integrated tutorial, but here’s a rough draft for now.)
This is a summary of Koren’s 2008 Factorization Meets the Neighborhood: a Multifaceted Collaborative Filtering Model.

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Railscamp

h1. Railscamp
p(meta). 22 July 2009
I just came back from “railscamp”:http://railscamps.com New England edition. It was one of the best programming events I have been to. It was a mix of a hackfest, tech talks, binge drinking, and LAN parties. One of the things that made it great was that there was no internet.

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Trump as stressor — Shep Smith edition

This is another one of those threads that goes back three of four years. The conservative movement’s media strategy proved to be remarkably effective for a long time, but there waere always tensions and potential instability.It only worked as long as things weren’t pushed too far. With the mainstream press this meant keeping the spin just within the bounds of plausibility.

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Pandas & Burritos – Analyzing Chipotle Order Data

A few months back the New York Times ran an article titled “At Chipotle, How Many Calories Do People Really Eat?” which took a look at the average amount of calories a typical order at Chipotle contained. They found that:
The typical order at Chipotle has about 1,070 calories. That’s more than half of the calories that most adults are supposed to eat in an entire day.

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