Jens Olivarius Appointed New Chief Marketing Officer at Stibo Systems

AARHUS, Denmark & HAMBURG, Germany–(BUSINESS WIRE)– #MDM–Jens Olivarius has been appointed Chief Marketing Officer (CMO) at Stibo Systems, effective January 15. The Danish software company is a global leader with its innovative master data management solutions. In his role, Jens Olivarius (50) is responsible for global marketing and communications of the rapidly growing firm.

Read Full Story

Small Business CRM, Daylite, Named Niche High Performer for Winter 2020 by G2.com, Inc.

Daylite has been named a Niche High Performer for Winter 2020 by G2. G2’s Small-Business Grid® Report for CRM for Winter 2020 highlights Daylite as a CRM and Project Management App With Favourable Reviews
Marketcircle announced that its award-winning small business CRM, Daylite, has been named a Niche High Performer for Winter 2020 by G2.com, Inc.

Read Full Story

The Database: A Step Toward Widespread Addressable Ads on Linear TV

As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within the traditional, linear TV environment.

Read Full Story

8 Examples of Influencer Marketing on TikTok

Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.

Read Full Story

Really Simple Systems Named Finalist in 2019-20 Cloud Awards

Leading cloud CRM vendor, Really Simple Systems has been declared a finalist in the international Cloud Computing Awards program, The Cloud Awards.
Categories for the 2019-20 Cloud Awards include “Security Innovation of the Year,” “Best Software as a Service,” and “Best Cloud Automation Solution.

Read Full Story

Strengthen Your Cybersecurity Posture: 20 Steps To Take In 2020

The cyber threat landscape has never been more fragmented.
In a competitive context, fragmentation is usually good news. You prefer your competitors to be disorganized, overmatched, clawing for crumbs of the wholes you snatch for yourself.
In the context of cybersecurity, however, things are very different.

Read Full Story

Limpid Receives TAG Certified Against Fraud Seal, Continues Commitment To Fight Ad Fraud

Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem
TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal.

Read Full Story

Druva Selects PathFactory To Accelerate Lead Nurturing, Reduce Marketing Friction

Repeat Customer Thomas Been Implements Pathfactory to Support Druva’s Hypergrowth
PathFactory announced that Druva, the leader in Cloud Data Protection and Management, selected PathFactory to accelerate lead nurturing and reduce marketing friction.

Read Full Story

The 100 Most Influential People In Influencer Marketing

The total market size of Influencer Marketing has been estimated to reach $15 to $20 billion globally, within the next 5 years. I think these 100 individuals are the reason the industry will get there. They are people you should listen to, connect with or just merely idolize. Use this list to engage, explore and learn.
The Outlook for Influencer Marketing Looks Bright in 2020.

Read Full Story

AI the Perfect Solution to the Identity Fraud Epidemic

Fraud has been an ongoing problem for quite some time now. Our technology may have become more sophisticated but so are criminals. It feels more secure now that we have several modes of verification but it’s still unsettling to see news of big companies like Facebook or Yahoo getting their data compromised.
Fraud is not a small problem. The global cost of it is $4.2 trillion.

Read Full Story

Oracle Recognized as a Leader in Gartner Magic Quadrant for Manufacturing Execution Systems for Oracle Manufacturing Cloud

Oracle has been named a Leader in Gartner’s 2019 “Magic Quadrant for Manufacturing Execution Systems” report. Out of 16 companies evaluated, Oracle is positioned as a Leader based on its completeness of vision and ability to execute for its Oracle Manufacturing Cloud – part of Oracle Supply Chain Management (SCM) Cloud. A complimentary copy of the report is available here.

Read Full Story

How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it’s imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase.

Read Full Story