When it comes to bridging the existing gap between data science and its usage, targeting better marketing results, nothing beats the utilitarian nature of AI.Read Full Story
Having spent the better part of the last decade helping organisations in the U.S. and the U.K. use data to drive profit, efficiency, and performance improvements, I thought it would be helpful to jot down best practices for organizations that are looking to get the most value out of their enterprise-level financial and operational data sets.Read Full Story
Workshop to Cover How to Data Can Help Sales Teams Make Better Commercial Decisions
Zilliant, the industry leader in intelligent B2B price optimization and management and sales guidance software, announced that Chief Marketing Officer Lindsay Duran will present an educational workshop at Heavy Duty Aftermarket Week, the biggest annual event for professionals in the heavy-duty aftermarket.
Iterative research allows brands to make better products and better business decisions by implementing consumer data into each stage of development. Brands who leverage iterative research principles in their product development process have a success rate up to 6x higher than their competition.Read Full Story
VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency
Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism in
The ReadSpeaker VoiceLab Is Designed to Empower Brands Worldwide to Better Engage Their Customers Using Voice Technology
ReadSpeaker, the most trusted text-to-speech provider for global brands, launched the ReadSpeaker VoiceLab, a custom voice production unit that empowers brands from around the world to provide user-centric, expressive voice interfaces.
Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements
ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations.
Questionmark, the leading provider of enterprise-grade assessment software, has rebranded to better reflect how it helps customers to unlock their potential by making informed decisions.Read Full Story
There is no shying away from the fact that the high street has seen better days. UK shops are continuing to close – more than 1,200 last year, meaning more retailers are turning their focus to online.Read Full Story
AI and Machines Learning Innovations from H2O.ai Drive Personalized and Better Experiences for Jewelers and Consumers
Americans want to eat healthfully. And it’s this intention to eat better that should serve as a guide for food and beverage companies into 2020 and beyond. We’re all human, and that means we don’t always do as we say. But there are reasons for that. Some are logical, others are emotional…but the gap is real. And the smartest companies are dialed into the nature of human behavior.Read Full Story
Monetate Research Shows Increase in Personalization and Better Performance over Last Year
Monetate, a Kibo Company and a worldwide leader in personalization, announced findings from Thanksgiving weekend including Black Friday and Cyber Monday.
If you’re like most companies, you wish to better understand your customers and your brand image. You’d like to track the success of your marketing campaigns, and the topics of interest—or frustration—for your customers.Read Full Story
These studies provide a foundation for discussing ethical issues so we can better integrate data ethics in real life.To help us think seriously about data ethics, we need case studies that we can discuss, argue about, and come to terms with as we engage with the real world. Good case studies give us the opportunity to think through problems before facing them in real life.Read Full Story
The entire idea behind offering a better UX is to make shopping experience far more intuitive that leads to maximizing E-Commerce conversion rate. But when we talk of UX, we miss out on something called a User Journey. The fundamentals…
The post How to Maximize E-Commerce Conversion Rate by Enhancing User Experience. appeared first on Tatvic Analytics.
A recent start-up, Yoke.me, is attempting to build a better dating engine using Big Data and algorithms. But what mix of data could best be used to algorithmically identify an optimal mate? Photos, favorite albums, and religious beliefs are a start.Read Full Story
I’m glad OpenAI exists: the more science, the better! Having said that, there was a strange happenstance at NIPS this year. OpenAI released OpenAI universe, which is their second big release of a platform for measuring and training counterfactual learning algorithms.Read Full Story
At the PyCon 2018 conference, I presented a tutorial called “Using pandas for Better (and Worse) Data Science”. Through a series of exercises, I demonstrated best practices with pandas to help students become more fluent at using pandas to answer data science questions and avoid data science errors.
I split the tutorial into 10 videos.
I had more than the two tips on becoming a better programmer than I gave in the last post but I had run out of margarita. Now, being replenished with tequila and fresh lime by The Invisible Developer, here are two more. He often tells me that I should refer to myself as a developer and not a programmer because that is beneath me. I have never pretended to be cool.Read Full Story
When I started building up a tech team for Better, I made a very conscious decision to pay at the high end to get people. I thought this made more sense: they cost a bit more money to hire, but output usually more than compensates for it. Many fellow CTOs, some went for the other side of the spectrum. This was a mystery to me, until it all made sense to me.Read Full Story