Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

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3 Ways Brands Can Win Black Friday with Digital Ads

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales.
In 2018, while footfall in shops dropped by 5.

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Exploit Economics of Autonomous to Transform Your Organization

One of the biggest threats to our world economy (outside of climate change, social inequality, unregulated proliferation of weapons and the rise of Terminators), is the retirement of the technician and engineering expertise that is necessary to keep our factories, hospitals, cities, trains, airports and other operational entities running effectively.

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Is machine learning research moving in the right direction

Research in machine learning has seen some of the biggest and brightest minds of our time – and copious amounts of funding – funneled into the pursuit of better, safer, and more generalizable algorithms. As the field grows, there is vigorous debate around the direction that growth should take (for a less biased take, see here).

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