Aki Technologies Purchases Eyeview’s Video Personalization Technology to Bolster Leadership in Moment Marketing

Mobile Advertising Leader Invests in Tech Patents, Empowering Brands to Deliver Millions of Permutations of Video Ads to Consumers
Video optimization and personalization just got easier now that Aki Technologies, the leading provider of mobile moment marketing, has completed its acquisition of the intellectual property of Eyeview, the pioneering video marketing company founded with the aim of d

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Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs
Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement.

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Artificial Intelligence 2020: Scaling With Finesse & Precision (From the Desk of Timothy Seward)

Published January 23, 2020
 
 
 
A brand’s strength is determined by the number and quality of its relationships with the market.  Brand relationships, like any others, require connection and consistency. A compelling message that just keeps showing up.  Brands thrive to the extent they can efficiently build & nurture these relationships at scale.

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ANA and Innovid Release New Research Study Revealing Key Insights in Connected TV

Data from 17 National Brands Uncovers Effectiveness of Creative Formats and Key Trends in Measurement, Creative, Customer Experiences to help Guide Brands, Agencies and Publishers
As consumers increasingly demand more focused and relevant advertising, a new study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad expe

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The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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The Innovation Toolkit: An Iterative Framework for Agile Research

Iterative research allows brands to make better products and better business decisions by implementing consumer data into each stage of development. Brands who leverage iterative research principles in their product development process have a success rate up to 6x higher than their competition.

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Salsify Social Commerce Capability Enables Brands to Sell on Facebook, Instagram, and Google Shopping

As social buying evolves, new functionality enables brands to sell directly on social channels without sacrificing other channel investments
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced the availability of Salsify for Social Commerce.

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Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion

Working With Diconium as Preferred Integration Partner, Brands Can Create a Unified Ecommerce Solution to Foster Global Growth and Bolster Revenue
Digital River, the most experienced global ecommerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce innovations to merchants and brands across industries.

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Global Creative Commerce Agency TPN Taps Two Females for Chief Roles

As part of its pursuit to create connected customer experiences for the most iconic brands in the world, TPN is leveraging the talents of two key female leaders in this digital-first era.
Industry veterans Tracy Faloon and Sarah Cunningham have been named Chief Client Experience Officer and Chief Growth Officer, respectively.

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ReadSpeaker Launches VoiceLab to Unleash Branded Voice Solutions

The ReadSpeaker VoiceLab Is Designed to Empower Brands Worldwide to Better Engage Their Customers Using Voice Technology
ReadSpeaker, the most trusted text-to-speech provider for global brands, launched the ReadSpeaker VoiceLab, a custom voice production unit that empowers brands from around the world to provide user-centric, expressive voice interfaces.

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Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world
InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap.

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NewStore Accelerates Momentum with $20M in Strategic Investments and International Customer Launches

Omnichannel-As-A-Service Unlocks In-Store Revenue Drivers for Global Luxury, Lifestyle and Apparel Brands Newstore Receives Strategic Investment From Salesforce Ventures
NewStore, an Omnichannel-as-a-Service provider, is starting 2020 with $20M in strategic investments and significant customer momentum.

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PlumSlice Labs Announces Its Product Platform for Brands and Retailers

The Product Platform is designed to be the single place retailers and brands go for all things product
PlumSlice Labs announced the PlumSlice Product Platform, an innovative solution designed to bridge complex business processes around the product lifecycle. The Product Platform provides consistency, real-time workflow and alerts, automation, analytics and reporting across the organization.

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It’s ‘Merry-Go-Round’ for Mastercard Sonic with the First-Ever Music Single

Brands Can No Longer Ignore the Power of Digital Audio Marketing. Mastercard Unveiled Its First-Ever Music Single, Delivering Latest Evolution of Its Sonic Brand Identity for the Next Decade
Mastercard has chosen to redefine how it interacts with customers and partners with a unique audio marketing campaign for its Sonic brand.

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How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear?
Ultimately, they embody the most powerful marketing force in the world — die-hard fans.
As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades.

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The Performance Case for Real-Time Identity

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend.

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Coupang Launches Global Retail Partner Program

Company offers brands like Downy, Lego, California Baby instant access to world’s fifth largest online retail market
Coupang, one of the world’s largest and fastest-growing ecommerce companies, announced a global partner program that will enable brands to immediately access a market that ranks the fifth largest in online retail sales.

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Flow Alkaline Spring Water Switches to Ordergroove to Advance Subscriptions on Shopify Plus

Ordergroove to Power Global Wellness Brand’s Growing DTC Subscription Program
Ordergroove, the leader in relationship commerce, announced that Flow Alkaline Spring Water, the fastest growing global wellness water brand, has selected Ordergroove’s Relationship Commerce Cloud® platform on Shopify Plus to advance their subscription program.
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On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to?
These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think.

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