NETCONOMY and Productsup Announce Partnership to Provide End-To-End Omnichannel Solution to Their Customers

This partnership enables brands and retailers to enhance their omnichannel experiences and provide a frictionless customer journey
NETCONOMY, premier innovation partner for customer experience, and Productsup, leader in ecommerce data integration, announced they have entered a strategic partnership that enables their customers to create seamless, personalized and inspiring customer journeys across

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Location3 Announces New Yelp Partnership Along with Major Updates to Its LOCALACT Marketing Platform for Customers in Advance of 2020

The preferred digital partner of franchises and multi-unit brands launches new business partnerships and advertising channels in proprietary local marketing platform
Location3, the preferred digital partner of the world’s leading franchisors and multi-unit brands, has launched a new partnership with Yelp in addition to rolling out brand new advertising options for customers on its proprietary LO

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How 13 Brands Are Leveraging Snapchat Discover

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform’s Gen-Z and millennial audiences.
However, marketing on Snapchat hasn’t always been easy.
Between 2015 and 2017, brands like NASA, Warby Parker, and Sour Patch Kids started their Snapchat strategies by creating individual accounts.

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Brex Launches Ecommerce Marketing Agency Directory

Brex Bolsters its Ecommerce Offering to Connect Brands with Digital Marketing Resources
Brex, the financial technology company that helps ambitious companies scale, launched its marketing agency partner program, including a directory to help its customers find outsourced marketing services that best fit their needs.

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Meredith Corporation Extends Multiyear Licensing Contract For Better Homes & Gardens-Branded Products Exclusively At Walmart

Meredith Corporation—the leading media and marketing company, with national brands serving 185 million Americans and 90 percent of U.S. female millennials—announced an extension of its licensing agreement through mid-2024 for its successful line of Better Homes & Gardens-branded products at Walmart in the United States and Canada.

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CBX Branding Veteran: New Crop of Store-Brand Names Signals Strength of Private Label

Top Retailers Are Taking Their Names off of Their Store Brands to Create Private-Label Lines That Command Attention on Their Own Terms, Notes Todd Maute in Column for Store Brands Magazine
Top retailers are taking their names off of their store brands—and the reason has everything to do with the growing quality and consumer acceptance of product lines created by retail chains, writes Todd Maute,

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Ad Fraud: The New Way to Launder Money

What happens when you ignore a crime that you perceive as victimless? Brands are writing off the monetary losses of ad fraud as a cost of doing business, but is there another reason to take fraud prevention seriously? Why are lawmakers like Senator Mark Warner in the US slowly turning their attention to ad fraud, and what’s really at stake when $19Bn/year goes missing?

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SocialCode Announces New Listener-Centric Audio Division, CodeAudio

CodeAudio will offer podcast, streaming and voice AI capabilities, helping brands find their voice through the power of audio marketing
SocialCode, the digital media marketing partner, announced the launch of its new audio division, CodeAudio, the world’s first and only listener-centric, performance-obsessed audio solution.

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The Beauty Brands Consumers Recognise the Most

Whist hundreds of brands are spoiling us with their products, and many new ones starting up their business, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success it needs people to talk about it and be able to identify it easily.
With that in mind, the experts with an interest in beauty from Showerstoyou.co.

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Global CX Summit 2019: Experience. Engage. Evolve

Today’s ultra-connected, empowered, and uncompromising customers interact with brands in an unprecedented way. With an incessant increase in market competition, the real battle companies are fighting for is the customers’ attention. The only way to cut through this clutter is by delivering superior Customer Experience.

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LivePerson Debuts SocialConnect and EmailConnect to Help Brands Manage All Digital Customer Interactions in One Place

New solutions allow brands to deal with massive volume and shift customers to more effective messaging channels
LivePerson, Inc., a global leader in conversational commerce solutions, announced the launch of SocialConnect and EmailConnect, bringing social media and email into the industry-leading LiveEngage platform.

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Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising
Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink.

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Every Marketer Should Think like a D2C Marketer

It’s no revelation that technology has changed how we interact with brands: I can get prescriptions immediately delivered to my office, custom-built furniture sent to my home, and order-in dinner from my daughters’ favorite restaurant — all with a few taps on my phone.
Technology has given us personalized experiences, curated to our liking in an always-on, on-demand world.

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MiQ Releases First-to-Market Real-Time Retargeting Capabilities Through Bolstered Partnership With Inscape

Smart TV Data Partnership Enables Cross-Platform Linear and OTT Targeting and Measurement for Brands and Agencies
MiQ, the leader in Marketing Intelligence and connected programmatic solutions, extended its partnership with Inscape, the largest single source provider of smart TV viewing data in the U.S. and a subsidiary of VIZIO.

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Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s Portfolio Eliminates Barriers to Fast, Affordable Setup and Management of TLS so Global Brands Can Deliver the Most Secure Online Experiences with Ease
Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands.

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Real-Time Customer Experience Is Happening, with or Without You

Today’s customers expect nearly everything at the speed of now, and that includes how their brands interact with them. To keep pace with this increasingly sophisticated customer for whom time is always of the essence, brands must endeavor to deliver a customer experience (CX) in real-time or as close to real-time as possible.

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