Kubient Forms Strategic Board of Directors

Top Industry Executives Bring Deep Operational Experience, Media and Brand Relationships to Support Kubient’s Rapid Growth
Kubient, a full-stack audience marketing platform, announced the formation of its Board of Directors, which will provide strategic guidance and expertise to enable Kubient to successfully scale as it seeks to become the leading cloud-based infrastructure in the rapidly growi

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ON24 Continues to Scale International Presence with Strategic Leadership at Helm

B2B veterans Tim Collin and Dan Harrison bring vast experience to best serve EMEA, APAC customers
As world markets become interdependent and technology adoption continues to increase, marketers around the world are turning to ON24, the marketing technology leader helping enterprises create live, always-on and personalized digital experiences that drive revenue.

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Now, Experience AR Experience in Your Mastercard Transactions

Mastercard Launches Augmented Reality – AR Experience to Bring Card Benefits to Life; New AR Experience Application Informs and Empowers Cardholders to Maximize the Full Potential of Their Card Benefits
Global technology company for payments, Mastercard has unveiled a new AR experience app that lets cardholders see, explore and access the benefits of their Mastercard.

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AT&T and Deloitte to Explore the Future of Learning with 5G

AT&T* and Deloitte signed an agreement to bring 5G network connectivity and edge computing services to Deloitte University to help it transform the future of digital corporate learning and workplace collaboration.
Deloitte University (DU) is a 700,000 sq. ft. leadership and learning center located near Dallas in Westlake, Texas.

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Kaloom Announces Hitendra Sonny Soni as SVP of Worldwide Sales & Marketing

An industry veteran leads Kaloom’s advance to bring solutions to service providers worldwide
Kaloom, an emerging leader in fully automated data-center and edge networking software, appoints Hitendra Sonny Soni as Senior Vice President of Worldwide Sales and Marketing.

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Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016.
1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016.

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LiveXLive And Samsung Announce Production And Distribution Partnership

LiveXLive and Samsung XR to bring powerful new immersive technology experiences to music fans worldwide
LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that its content will be available via the Samsung XR platform.  The two companies will collaborate to bring music and technology projects to all Samsung devices and SamsungVR.com.

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PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers
Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc.

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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.

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Top Google Analytics Event Tracking Tips from 7 Analytics Influencers

I’m very excited to bring you this expert roundup post. I asked 7 Google Analytics Experts for their tips for Event Tracking. Here are my broad takeaways: Tracking the ‘Core Business’ Signals / User Interaction Enhanced Ecommerce Events Popup Tracking…
The post Top Google Analytics Event Tracking Tips from 7 Analytics Influencers appeared first on Tatvic Analytics.

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