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Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016.
1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016.

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LiveXLive And Samsung Announce Production And Distribution Partnership

LiveXLive and Samsung XR to bring powerful new immersive technology experiences to music fans worldwide
LiveXLive Media, Inc., a global digital media company focused on live entertainment, announced that its content will be available via the Samsung XR platform.  The two companies will collaborate to bring music and technology projects to all Samsung devices and SamsungVR.com.

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PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers
Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc.

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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.

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Top Google Analytics Event Tracking Tips from 7 Analytics Influencers

I’m very excited to bring you this expert roundup post. I asked 7 Google Analytics Experts for their tips for Event Tracking. Here are my broad takeaways: Tracking the ‘Core Business’ Signals / User Interaction Enhanced Ecommerce Events Popup Tracking…
The post Top Google Analytics Event Tracking Tips from 7 Analytics Influencers appeared first on Tatvic Analytics.

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