Environics Analytics and Snowflake Empower Canadian Tourism Industry with Faster and Better Data-Driven Insights

VisitorView Helps Tourism Organizations Better Understand Visitors and Maximize Marketing Budget Efficiency
Snowflake, the cloud data platform, announced Environics Analytics, one of North America’s leading marketing and analytical services companies, uses Snowflake to support faster processing of data that underpin many of its products, including the just-launched Canadian travel and tourism in

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But They’re Easy To Acquire!

Look, I get it. You’ve got a budget you have to hit so acquiring a new customer between 11/15 and 12/15 at 50% off makes a lot of sense, right?Do you measure the downstream value of customers acquired between 11/15 and 12/15?Often, the results look like this:Acquired Rest of Year = $24.00 Profit.Acquired 11/15 to 12/15 = $12.00 Profit.

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Why your re-targeting is not as effective as could be

According to a latest report by Merkle Inc. advertisers spend 33% of their advertising budget on Retargeting efforts.  That is a huge chunk of the budget!  According to another study, the average Click Through Rate for Display ads is 0.07%, while those for Retargeting is ten times that number i.e. 0.7%, . However, that is still dismal.

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Client Success Story: Hydro Flask Grows Brand Awareness Through Upper-Funnel Advertising

Published November 4, 2019
 
 
Brand awareness: hard to track, even harder to justify budget for, and often overlooked. But a good brand awareness and recognition strategy benefits your brand for years to come.
Growing upper-funnel efforts is crucial to getting consumers to know about your brand in the first place, as well as generating new customer acquisition in the long term.

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