Finnish Youth Magazine Ads Dramatize Social Media’s Influence on Children’s Self-Image

A campaign made by TBWAHelsinki features two powerful images of young people looking in the mirror and seeing things they think should be improved in their own appearance.
Problems with self-esteem and self-acceptance are beginning to be more common in younger people than ever before. Social media and its many beauty filters distort the self-image of children and young people.

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Facebook bans deepfake videos ahead of the 2020 election

Illustration by Alex Castro / The Verge
With a presidential election campaign underway in the United States, Facebook announced Monday that it has banned manipulated videos and photos, often called deepfakes, from its platforms.
The policy change was announced through a blog post late Monday night, confirming an earlier report from The Washington Post.

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Missouri State University Foundation Selects Ellucian CRM Advance Cloud-based Advancement Solution

SaaS Software Will Support a New Campaign Aimed at Improving the On-Campus Experience and Help Advance the University’s Public Affairs Mission and Empower Its Students
Ellucian, the leading provider of software and services built to power higher education, announced that Missouri State University Foundation has selected Ellucian CRM Advance to help strengthen and extend engagement with alumni an

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Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards

Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300%
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been recognized for its industry excellence by ExchangeWire’s The Wires Global 2019 awards, winning the “Best Data Activation” category, as part of t

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Sam’s Club Brings Together Record-Breaking Olympians Usain Bolt and Allyson Felix in Latest Advertising Campaign

New Digital Campaign Features Sam’s Club Time-Saving Tech, Aims to Crown the World’s Fastest Shopper
Sam’s Club, the first digitally-led warehouse club, has partnered with two of the world’s fastest athletes in a new campaign touting the company’s mobile-checkout scanning technology.

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How to Customize Google Analytics Campaign Timeout For Affiliates

  As a marketer, we all should have used the feature in Google Analytics to set Campaign Timeout period. By default, campaign timeout settings in Google Analytics is set to 6 months. What it means is, GA will stop giving…
The post How to Customize Google Analytics Campaign Timeout For Affiliates appeared first on Tatvic Analytics.

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How to Calculate Hourly Rate for Freelance Marketers & Consultants

Let’s say you’re hiring a freelancer or two to help improve the marketing effort of a campaign. You’ve identified the project they’ll be working on, about how many hours it should take, and the context they’ll need to be successful — but you still haven’t decided on the hourly rate.

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