Where Are NFPs Going Wrong with Their Advertising?

Although the aim is to support a good cause, ad effectiveness is not a given. Not For Profit campaigns, in fact, seem to struggle with long term growth. Through the System1 benchmarking tool we found that NFP ads in the UK and US usually score badly, with zero ads predicted to achieve 3% brand growth and over half predicted to achieve just 0.5% brand growth in the UK.

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CBL Properties Broadens Holiday Marketing Strategy at its Retail Properties

New Events and Ad Campaigns Span Retail Portfolio
Sensory-friendly Santa experiences, snow shows and pet photo nights are among the exciting and fun programs CBL Properties is offering at its retail centers this holiday season. This year also marks the fourth year the company will close 55 of its properties on Thanksgiving.

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Multi-Armed Bandits and Testing Online Marketing Campaigns

What is the connection between testing marketing campaigns and Las Vegas?The Multi-Armed Bandit problem is a statistical problem that seeks to optimize a gambler playing multiple slot machines.  Each slot machine has an unknown probability of paying out, and the goal is to maximize the winnings over time.

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