10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails.
While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy.
From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate.

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Data Scandals in the Age of GDPR: Changing our Perceptions of Data

Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals for marketing purposes has become a staggeringly huge business.

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Happy Retirement: An Interview with our Editor, Larry Friedman Ph.D.

Larry Friedman, Ph.D. has had a long and storied career in market research: Chief Research Officer of TNS before his retirement, then Editor of GreenBook Blog for the last few years. In that role he ushered in a new benchmark of quality and a consistent vision of the role GreenBook Blog can play in furthering our goal of being the home of thought leadership in the insights & analytics industry.

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LinkedIn says these jobs will be on the rise in 2020

For many people, looking for a new job is at the top of their list of New Year’s resolutions.
And according to jobs and career information site LinkedIn, if you want to get in on some of the up and coming industries, you might want to brush up on your engineering skills.
On Tuesday, LinkedIn released its list of emerging jobs for 2020.

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Your 2 Step Recipe to Creating an ROI Partnership

Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”:  if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.

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Does Gender Matter in BI Salaries?

As a female and a feminist who has worked in male-dominated fields for most of my career, what immediately caught my eye when reading the most recent TDWI Salary Survey report was the on-going pay disparity between women and men in BI. According to TDWI research, men continue to out-earn women in the BI field, with a gap of $12,581 in average salaries for 2014.

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Electronics Engineer to Machine Learning Engineer

Career Transition to Data Science Success Story
Data Science and AI are career choices for everyone who want to be excited about their jobs and learn new things! – Jagrati Valecha
Background
Education: B. Tech Electronics & Communications
Previous Profile
Company: Honeywell AerospaceProfile: Electronics EngineerDomain: AerospaceExperience: 3.

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Big Data to Data Science: Career Transition

Career Transition to Data Science Success Story
Knowing ML algorithms is not enough. In-depth understanding to build ML models is more important.– Darshan Jayanna
Background
Education: B.E. Electronics
Previous Profile
Company: Accenture  Profile: Big Data Engineer  Domain: Healthcare & Public Sector  Location: HyderabadExperience: 1.

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Making a Career Transition: Business Intelligence to Data Science

Career Transition to Data Science Success Story
I realized the only thing stopping my career-growth was my own hesitancy – Kantesh Biswas
Background
Education: BE in IT
Previous Profile
Company: SyntelProfile: Associate ConsultantProject: Reporting and BILocation: India
Current Profile
Company: TCSProfile: Business AnalystProject: Data ScienceLocation: India
My journey into Data Science
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How to make a Career Transition from Mainframe Engineer to Data Scientist?

Alap’s Career Transition Success Story
Learning at par Industry-standards with Industry experts made my Career Transition possible
Background
Education: BE in Electrical
Previous ProfileCompany: CGIProfile: Software Engineer (Mainframe) Project: John Hancock (Manulife) Insurance Services Domain: InsuranceLocation: India
Current ProfileCompany: CGIProfile: Lead Business AnalystProject: ER

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Miscellaneous unsolicited (and possibly biased) career advice

No one asked for this, but I’m something like ~12 years into my career and have had my fair share of mistakes and luck so I thought I’d share some of those things.
Honestly, I feel like I’ve mostly benefitted from luck. Some of the things I did on a whim turned out to be excellent choices many years later. Some of the things were clear blind spots in hindsight.

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MBA to Data Science: Career Transition

Career Jump from MBA to Data Science Success Story
Knowledge is what matters the most in the industry. – Karthik Sripati
Background
Education: Masters in Business Administration
Previous Profile  >>>Current ProfileCompany: Amazon State Street SyntelProfile: Operations Designation: Deputy ManagerDomain: BFSIExperience: 2.

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