The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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Anand Eswaran, Former Microsoft Corporate Vice President for Global Enterprise Business, Joins RingCentral as President and Chief Operating Officer

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced that Anand Eswaran, former Corporate Vice President for Microsoft’s Global Enterprise Business, has joined the company as its President and Chief Operating Officer, reporting to CEO Vlad Shmunis.

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Qualtrics Announces Frontline Feedback, an Industry-Leading Solution that Empowers Companies to Build a Customer-Centric Culture and Boost Employee Engagement

Newest solution to Qualtrics CustomerXM puts the voice of employees at the center of a company’s customer experience program, prioritizes and surfaces the most-requested feedback items, and helps the right teams take action on feedback to improve experiences
Qualtrics, the leader in customer experience and creator of the experience management (XM) category, announced the general availability of

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Talkdesk a Leader in G2 Crowd Winter 2020 Report with Highest Satisfaction Scores and User Reviews

Talkdesk Earns Top Spot in Best Software for Contact Center Operations, Telecom Services, Auto Dialer and Speech Analytics
Talkdesk®, Inc., the cloud contact center for innovative enterprises, today announced it led the contact center solutions industry in four separate categories of the G2 Crowd Winter 2020 report.

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Zendesk Talk Partner Edition Expands Amazon Connect Support

Zendesk Selects Amazon Connect as a Preferred Contact Center Voice Solution for Global Deployment with Zendesk Talk Partner Edition
AWS re:Invent 2019 – Zendesk, Inc. announced a strategic, go-to-market solution package based upon an enhanced integration between Amazon Connect and Zendesk Talk Partner Edition.

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Institutional Investor Ranks RingCentral’s CEO, CFO, and Investor Relations First Place in Each Individual Category for 2020 All-America Executive Team Software Sector

RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced its executive and investor relations leadership ranked first place in the prestigious Institutional Investor 2020 All-America Executive Team.
“Thank you to our investors and the sell-side community for the recognition.

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Outdoor Recreational Products Manufacturer Moves Contact Center to the Cloud with Five9

Five9, Inc., the leading provider of the intelligent cloud contact center, announced that a recreational products manufacturer has chosen to replace its on-premise contact center and move to the cloud with Five9.
The company produces an array of outdoor recreational products, in addition to outdoor apparel. Their inbound contact center fields calls from customers and provides technical support.

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BrandPost: Conquering a Universe of Data with High Performance Computing

Durham University is a globally outstanding center of teaching and research excellence, specializing in the fields of astrophysics and particle physics. The university’s Institute for Computational Cosmology (ICC) is made of cosmologists working to understand big questions about the universe.

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Party Data Model in Master Data Management

Many MDM initiatives center around customer data. A standard definition used in the industry is “Party” and “Party Domain” is a shared phrase used amongst MDM practitioners. Data model design around party domain is a critical area to address during MDM. In this blog, I share my observations and suggest best practices.
Party usually has two subtypes – person and organization.

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