The Rise of the New CMO

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head.

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Battling Fraud Through Innovation: Your Data Quality Depends on it

We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.

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Exploit Economics of Autonomous to Transform Your Organization

One of the biggest threats to our world economy (outside of climate change, social inequality, unregulated proliferation of weapons and the rise of Terminators), is the retirement of the technician and engineering expertise that is necessary to keep our factories, hospitals, cities, trains, airports and other operational entities running effectively.

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New Years Resolutions to be a Better Data Product Manager

It is the the New Year, my favorite time for New Year’s resolutions. Time to look inward to see how we can change ourselves to change your world.If you’re responsible for a data product or analytical solution, you might consider a little self-reflection in pursuit of a better solution for your customers.

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The secular Bayesian: Using belief distributions without really believing

The religious Bayesian My parents didn’t raise me in a religious tradition. It all started to change when a great scientist took me under his wing and taught me the teachings of Bayes. I travelled the world and spent 4 years in a Bayesian monastery in Cambridge, UK. This particular place practiced the nonparametric Bayesian doctrine.We were religious Bayesians.

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Teach Once, Use Often

“Can’t we sprinkle in some pie charts just to change things up?”If you’re in the information design business, you’ve probably heard some version on this request. Variety is the spice of life, right?I say: Get your spice elsewhere. Your audience doesn’t have interest in learning a bunch of different charts — and carrying an unnecessary cognitive load. Instead, teach once, use often.

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Big-Data Analytics in hotel industry

 Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another data rich industry that captures huge volumes of data of different types, including video, audio, and Web data. However, for most hoteliers data remains an underused and underappreciated asset.

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