Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head.Read Full Story
We talk a lot in the market research industry about what needs to change and the challenges we face, but there are some notable innovations happening as well. In fact, we’re seeing positives like rising respondent engagement with suppliers focusing on experiences and using technology like automation to even turn down “bad” studies that are long and complicated.Read Full Story
“AI may never live up to the extreme hype, it will fundamentally change how people interact with the world.”
Could you tell us about your role and journey into technology?
I lead Marketing at Sisense, and it has been an interesting journey to get here.
Investing time to understand the nuances of change management can help martech practitioners deliver better results.
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Despite the headlines and hashtags, women around the world are fatigued and believe meaningful change is coming too slowly. Nielsen recently took a closer look at the worldwide reality of where women are today and found that there’s an opportunity here for brands.Read Full Story
One of the biggest threats to our world economy (outside of climate change, social inequality, unregulated proliferation of weapons and the rise of Terminators), is the retirement of the technician and engineering expertise that is necessary to keep our factories, hospitals, cities, trains, airports and other operational entities running effectively.Read Full Story
It is the the New Year, my favorite time for New Year’s resolutions. Time to look inward to see how we can change ourselves to change your world.If you’re responsible for a data product or analytical solution, you might consider a little self-reflection in pursuit of a better solution for your customers.Read Full Story
The religious Bayesian My parents didn’t raise me in a religious tradition. It all started to change when a great scientist took me under his wing and taught me the teachings of Bayes. I travelled the world and spent 4 years in a Bayesian monastery in Cambridge, UK. This particular place practiced the nonparametric Bayesian doctrine.We were religious Bayesians.Read Full Story
The need for anomaly and change detection will pop up in almost any data driven system or quality monitoring application. Typically, there are set of metrics that need to be monitored and an alert raised if the values deviate from the expected.Read Full Story
“Can’t we sprinkle in some pie charts just to change things up?”If you’re in the information design business, you’ve probably heard some version on this request. Variety is the spice of life, right?I say: Get your spice elsewhere. Your audience doesn’t have interest in learning a bunch of different charts — and carrying an unnecessary cognitive load. Instead, teach once, use often.Read Full Story
Hotel industry is another industry where effective use of analytics can change dramatically how business is run. It is another data rich industry that captures huge volumes of data of different types, including video, audio, and Web data. However, for most hoteliers data remains an underused and underappreciated asset.Read Full Story
What is this post about? The urgent need to address climate change implies that we should all act to communicate and confront this existential risk. However, the enormous amount of climate data can be daunting for non-experts such as myself to navigate.Read Full Story