Designing a Podcast for Audio SEO, According to HubSpot’s Podcast Expert

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results.

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The Transactional Brand

Sometimes business changes, and when it changes, nobody notices.Tell me how you’d use Google Analytics (without writing any supplemental code) to determine if your customer base is more loyal or less loyal? More specifically, tell me how you’d use Google Analytics to determine if you have a customer loyalty program.Here’s a huge change I’ve observed over the past decade.

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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Posted by Emily.PotterA/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.

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