Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level.
And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.

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LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

Recognition Reflects Company’s Pioneering Role in Revenue Operations as “Game Changing” New Go-To-Market Paradigm for Accelerating Growth in B2B
LeanData, the leading provider of Revenue Operations solutions, announced it was named one of the top two finalists for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards.

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Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential’s annual Future Retail Development Report
Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail’s transformation even faster than expected ove

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Should Your Digital Marketing Agency Understand Big Data?

Big data is changing the role of the digital marketing profession. Companies can use big data to improve the effectiveness of their ad targeting, streamlining the user experience and measure the ROI better.
Nicole Martin talked about the relevance of big data in digital marketing in her Forbes article.

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Social Selling Is Risky Business: How to Mitigate the Dangers

Social Selling is dramatically changing the Sales landscape at a breakneck pace. Smart Selling Tools just released the 2019 SalesTech Benchmark Survey showing a 500% increase in Social Selling technology since 2017! In fact, Sales Technology spending is increasing across the board, with a 47% increase in the same period.

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Learning to Learn with Probabilistic Task Embeddings

To operate successfully in a complex and changing environment, learning agents must be able to acquire new skills quickly.
Humans display remarkable
skill in this area — we can learn to recognize a new object from one example,
adapt to driving a different car in a matter of minutes, and add a new slang
word to our vocabulary after hearing it once.

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Handling Seasonal Data with Outliers

Most anomaly detection methods for time series expect it to be flat (not changing over time) and they find when it stops being flat. But real data that comes from system monitoring is not flat. People are active during business hours and sleep at night so system usage metrics are higher during daytime. Weekends usually have lower usage metrics for business apps and higher for entertainment.

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5 Ways Big Data Fuels SEO For eCommerce Stores

Big data is changing the future of SEO in countless ways. All ecommerce companies need to look for ways to utilize big data to make the most of their SEO strategies, because organic search is essential to their success.
The Overwhelming Importance of Big Data in SEO of eCommerce Companies
Big data has created a paradox for the SEO community.

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3 Real-Life Examples of How AI Is Transforming Education

We’ve explored three real-life examples to see what types of artificial intelligence are changing the education industry and in what way.This article is neither a philosophical essay on the role of AI in the contemporary world nor a horror describing that AI will soon replace us all.

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