4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.

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Integrating Search and Social: Best-Practices for Cross-Channel Marketing

Paid search and social are both performance channels with particular strengths and weaknesses. Used intelligently together, these two channels combine for a powerhouse multichannel campaign. Here’s what you need to know to successfully integrate your search and social campaigns.

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TAG Study Shows 88% Less Fraud in TAG Certified Distribution Channels, Notable Improvement Over Prior Year

According to 614 Group Analysis, Fraud Rates in TAG Certified Channels Dropped from 1.68% to 1.41%, as Industry Adopted Higher Standards
The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the results of its 2019 benchmark fraud study.

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New ways to measure your users in Google Analytics

Almost 90% of marketing executives say that understanding user journeys across channels and devices is critical to marketing success.1Today’s customers have incredibly high expectations for personalized and relevant experiences from brands. That’s why Google Analytics keeps working to better measure the full customer journey in all its complexity.

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