DEVCON Announces Protect Elect 2020: Providing Free Access to Security Software For Media Companies

Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology
DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election.

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VERB to Deliver its Industry-Leading Interactive Video and CRM App for the DirectScale Platform

Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology
DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc.

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LumApps Raises $70 Million in Series C Funding led by Goldman Sachs

Financing Round Underscores Platform’s Impact on Helping Companies Accelerate Workforce Productivity by Centralizing Employee Communications, Workflows, and Applications
LumApps, a leading Software-as-a-Service provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company’s total amount raised to around $100 million.

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Instreamatic Partners with Triton Digital to Accelerate Voice-Driven Audio Advertising

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry.

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M800’s maaiiConnect platform – The Smartest Way to Convert Messages into Sales

M800′s revolutionary maaiiConnect platform puts companies on track to digitally transform the customer service experience through smart messaging solutions.
The next generation in customer support
Imagine combining the world’s most popular communication tools in one platform.

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MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information.

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Optimizing Communications Requires an Outside-In Look

Learn About Behind-The-Scenes Lessons in Optimizing and Consolidating Communications
How can companies optimize their transactional, regulatory, and marketing communications to reduce costs, streamline processes, and improve the overall customer experience? It starts by taking an outside-in look, according to Lisa Meath from Broadridge Consulting Services.

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Moving from Vendor to Strategic Partner: Success Starts with Your CRO Platform

Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future.

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“CRM Is Not Enough,” Say Leading Independent Software Companies

Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs
In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the d

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NetReputation Named World’s Leading Reputation Management Company by Newsweek

Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success.
With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance.

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Infosum Announces Partnership With Global Identity and Data Platform, Zeotap

Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world
InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap.

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Osano Unburdens Businesses by Automating CCPA Compliance

Austin, Texas-based software provider helps companies quickly and affordably gain compliance with minimal effort
Osano​, a company building the first platform for data privacy transparency, has automated the compliance process for the California Consumer Privacy Act (CCPA). A week into activation, the CCPA is already a notoriously contentious and dense set of laws.

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SPARXiQ and Waypoint Analytics Announce Exclusive, Strategic Partnership

Industry leaders join forces to help companies focus on what matters: Deciphering and driving long-term profitability
SPARXiQ, the leader in business analytics and sales training, and Waypoint Analytics, developer of advanced profitability analytics Software-as-a-Service (SaaS), announced an exclusive, global partnership that combines SPARXiQ’s industry-leading provider of pricing and sales anal

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Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
But deciphering exactly what kind of visual content to post is tough.

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Fortune 500 Betting Big on Sales Coaching and Gamification

Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020
Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020.
Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights.

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Ease-of-Use Enters the Enterprise: HubSpot Adds Powerful New Features to Marketing Hub Enterprise

With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems
HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today’s market: powerful enterprise marke

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