Ron Kohavi is on a mission to reform A/B testing culture within the big tech companies, and that’s a good thing. On Linkedin, he posted a note about thoughts on “shipping flat”.Read Full Story
Industry-Leading Influencers and 10 Major Fortune 500 Media Companies to Launch Public Research Initiative to Defeat the Weaponization of Marketing Technology
DEVCON, the industry leader in online client-side security, announced the launch of its “Protect Elect 2020” program providing publishers with free cybersecurity software in advance of the upcoming 2020 US presidential election.
Social, Affiliate and Direct Sales Companies Will Have More Mobile Power With Lead Gen, Sales Enablement and Interactive Video Technology
DirectScale, Inc., a privately held market leader in the direct and social selling industry, has partnered with industry leader VERB Technology Company, Inc.
Financing Round Underscores Platform’s Impact on Helping Companies Accelerate Workforce Productivity by Centralizing Employee Communications, Workflows, and Applications
LumApps, a leading Software-as-a-Service provider of cloud-based enterprise communication solutions, announced a $70 million Series C funding round, bringing the company’s total amount raised to around $100 million.
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing interactive voice AI technology, announced a partnership with Triton Digital®, the global technology and services leader to the digital audio and podcast industry.Read Full Story
One of the World’s Leading Specialty Chemicals Companies, Evonik, Leverages K2’s Platform to Automate Workflows and Increase Efficiency
SourceCode Technology Holdings, Inc.
M800′s revolutionary maaiiConnect platform puts companies on track to digitally transform the customer service experience through smart messaging solutions.
The next generation in customer support
Imagine combining the world’s most popular communication tools in one platform.
Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information.Read Full Story
Learn About Behind-The-Scenes Lessons in Optimizing and Consolidating Communications
How can companies optimize their transactional, regulatory, and marketing communications to reduce costs, streamline processes, and improve the overall customer experience? It starts by taking an outside-in look, according to Lisa Meath from Broadridge Consulting Services.
Sales organizations are perpetually searching for competitive differentiation. Companies must first generate compelling reasons for their customers to make an initial purchase. Then, they must quickly establish their status as a strategic partner so they are the first point-of-contact for any related products or services purchased in the future.Read Full Story
Over 200 Companies Unite to Launch the Platform of Independents, a Group Pledging to Liberate Data From the Limitations of Traditional CRM Suites and Allow Businesses to Build Customized Technology Stacks That Fit Their Needs
In a declaration published in The Wall Street Journal, over 200 companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the d
Do you ever feel like your favorite companies just get you sometimes?
For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences).
Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success.
With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance.
Leading technology companies team up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world
InfoSum, the first-party data platform announced a partnership with global deterministic identity and data platform zeotap.
Austin, Texas-based software provider helps companies quickly and affordably gain compliance with minimal effort
Osano, a company building the first platform for data privacy transparency, has automated the compliance process for the California Consumer Privacy Act (CCPA). A week into activation, the CCPA is already a notoriously contentious and dense set of laws.
Industry leaders join forces to help companies focus on what matters: Deciphering and driving long-term profitability
SPARXiQ, the leader in business analytics and sales training, and Waypoint Analytics, developer of advanced profitability analytics Software-as-a-Service (SaaS), announced an exclusive, global partnership that combines SPARXiQ’s industry-leading provider of pricing and sales anal
81% of companies affected by trademark infringement in 2018; nearly 10% more than in 2017
Eight in 10 companies experienced trademark infringement in 2018, up from 74% in 2017. This is according to the latest research from CompuMark, the industry leader in trademark research and protection.
Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
But deciphering exactly what kind of visual content to post is tough.
Enterprise Sales Teams Are Investing in Sales Coaching Software to Compete in 2020
Fortune 500 companies are investing heavily in sales coaching and gamification software to put them ahead of competitors in 2020.
Formal sales coaching programs are shown to increase win rates by 28%, according to CSO Insights.
With powerful and easy-to-use new features, Marketing Hub Enterprise allows growing companies to deliver sophisticated marketing without the usability challenges associated with legacy enterprise systems
HubSpot, a leading growth platform, revealed a set of new features in Marketing Hub Enterprise, giving growing companies something scarcely available in today’s market: powerful enterprise marke