Bursting with new products, there’s never been a better time for breakthrough innovation

The consumer packaged goods (CPG) market is bursting with new products. Incredibly, an average of 30,000 new products launch each year. That’s enough to fill the average grocery store. With all of this new comes great opportunity, change, and, of course, competition.

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Consumer Interest in Subscription-Based Apps Skyrockets While Purchase Rates Drop 200%, Shows New Liftoff Report

Liftoff’s Annual Mobile App Trends Report Points to a Cultural Shift in Consumer Purchase Behavior as Subscription Rates Jump More Than 1.5x Year-Over-Year
Liftoff, the leader in performance-driven mobile user acquisition, released its annual Mobile App Trends Report which provides insights into the boomping app economy.

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SRAX Partners with Top Insights Exchange Platform Cint to Launch BIGtoken Research

SRAX, Inc., a digital marketing and consumer data management technology company, has partnered with Cint to leverage the BIGtoken platform to gather insights for brands. Cint has the world’s largest online sample exchange, and its platform automates sample fieldwork and operations for insights companies so they can gather research data faster, more cost-effectively and at scale.

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New Survey Finds 49% Of People Watch More Than Five Videos Per Day

Video Creation Platform Promo.com Conducted a Consumer Survey to Understand How People Watch and Interact with Online Video Marketing Content
Nearly 49 percent of consumers Promo.com surveyed in their 2019 “Online Video Statistics and Trends Study” claimed they watch more than five videos every day. This is an increase from the 44 percent, reported in 2018.

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TruFactor Intelligence-as-a-Service Now Available on AWS Data Exchange, Powering AI and Machine Learning At-Scale

At re:Invent, TruFactor, debuts 40+ offerings as a Launch Partner for AWS Data Exchange, making consumer intelligence easily accessible to millions of AWS customers
TruFactor, an InMobi Group company, announced at AWS re:Invent 2019 that over 40 TruFactor intelligence offerings tailored to specific use cases and industries are now available on AWS Data Exchange, a new service that makes it easy fo

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Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers
Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers.

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The Time is Right – and Easier than Ever – to Send the Right Message at the Right Time

Getting the timing wrong is not only frustrating to the consumer, but it’s also costly to you. And that’s what happening to marketers in the major life purchase markets—mortgage, autos, insurance, education—every day. They’re spending a lot of time and money on tools to reach their prospects, but they’re still struggling to reach them at the right time.

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Destination DC Launches New Marketing Campaign Stay Local DC

Find Ultimate Staycation Guides, Deals & Discounts on Staylocaldc.com
Destination DC (DDC) is embarking on a new consumer advertising and marketing campaign, Stay Local DC, promoting staycations in Washington, DC. The official marketing organization for the nation’s capital, DDC aims to encourage families, friends, solo travelers and couples in the region to visits Washington, DC.

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D/CAL And Apollo Form Strategic Alliance To Make Big Data Culturally Relevant

D/CAL, a strategic creative agency co-founded by Tony Hawk, and Apollo Program, a consumer intelligence software company based in New York City, announce a partnership aimed at offering powerful, industry-exclusive behavioral insights and creative services to brands.

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Gen Z Sustainable Consumers Go Digital—and Use Activism to Shape a Smarter Market

The era of the activist consumer has long since arrived, and the signals of this growing movement are everywhere. Just recently, the world witnessed an estimated 4 million people participate in coordinated global climate crisis strikes after being inspired by 16-year-old environmental activist Greta Thunberg.

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the psychology of the enterprise buyer

Consumer startups like Facebook, Twitter, Pinterest, and even DropBox are built by founders who wanted to “make something cool” for their own benefit. Their teams intuitively understand what works because they are their own target audience: young, tech-savvy people looking for better ways to connect, share, and organize their digital stuff.

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Winning in Today’s CPG Market: The A-Z Checklist for Manufacturers

Want to be a winner in today’s consumer packaged goods (CPG) market? Then you need to act fast. In stores across the U.S., brands and retailers are already hyper-focused on growth. The industry grew $18 billion last year alone. 
Being well-informed about internal and external factors that can impact your business is a start.

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Early Warning System for DTC brands – a look back at MVMT, a fashion watch disrupter

Direct to consumer brands (DTC) are known for their unique and individual products that disrupt traditional markets. For traditional brands, it is a real struggle to track every challenger that comes their way. New DTC companies spring out of nowhere with a lot of Instagram attention. What all brands need is an early warning system that alerts them to compelling challengers.

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