SRAX and Experian Team Up to Offer Financial Services to BIGtoken Users

Collaboration Creates Additional Revenue Stream for BIGtoken
SRAX, Inc., a digital marketing and consumer data management technology company, and Experian®, the world’s leading global information services company, announce their collaboration to provide people the opportunity to redeem their points in the BIGtoken platform for access to Experian IdentityWorks .

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1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO.

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10 Fascinating Examples of Big Data In Healthcare

Big Data has a lot of great uses in the work of consumer marketing. Experts recognize that its benefits go well beyond the needs of individual consumers. In fact, Big Data has many uses in helping patient lives in the world of healthcare. The market for big data in healthcare is growing 22% a year.
From predicting risk factors to helping cure disease, Big Data in healthcare is multi-faceted.

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My Size to Release MySizeID App 2.0 Version With New Features at NRF 2020: Retail’s Big Show

My Size to introduce new FIT graphical consumer facing feature and analytics dashboard for retailers
My Size, Inc., the developer and creator of smartphone measurement solutions, today announced that it will be releasing the MySizeID app version 2.0, packed with new features at the National Retail Federation (NRF) 2020: Retail’s Big Show on January 12-14 at the Jacob K.

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Ecommerce to Transform Retail Landscape Quicker than Previously Expected

Consumer Power and Preference are Driving Innovation and Fundamentally Changing Role of Physical Store according to Edge by Ascential’s annual Future Retail Development Report
Shifts in consumer power and preference around efficiency and speed are converging rapidly with technological, economic, industrial and societal factors to accelerate retail’s transformation even faster than expected ove

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IRI and Influential Team Up for First-to-Market Launch of Social Campaign Conversion Feed

IRI®, a global leader in innovative solutions and services for consumer, CPG, retail and media companies, and Influential, the leading AI influencer technology Social Intelligence firm and IBM Watson Developer Partner, announced an upfront to launch a first-to-market product for influencer marketing, utilizing IRI Campaign Conversion Feed (CCF) on social platforms.

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CES 2020 Exhibitor Profiles: Razer to zGlue

CES, the world’s largest gathering for the consumer technology industry, takes place January 7–10, 2020 in Las Vegas. Business Wire is the official news wire partner for CES.
Marketing Technology News: Adjust Becomes First Mobile Measurement Partner in Unity’s Verified Solutions Partner Program
Listed below are exhibitor profiles for Razer to zGlue.

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CNET Rings In A New Decade Of Technology At CES 2020

CNET Covers the Hottest News and Biggest Trends at the Consumer Electronics Show with Wall-to-Wall Coverage and Live Video from Tech West in Las Vegas CNET Presents Its Annual the Next Big Thing SuperSession “Moving into an Anticipatory Tech World”
CNET, the world’s largest consumer tech media brand, returns to the Consumer Electronics Show (CES) in Las Vegas to give its global audience a lo

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Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.* 
California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020.

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Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices
Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices.

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How Market Researchers Can Understand Online Consumers Path from Discovery to Purchase

As consumer shopping dollars continue to migrate from brick-and-mortar stores to online, so do advertising dollars. This shift has changed brands’ and agencies’ expectations for market research and has created blind spots when using traditional methodologies.

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1-800 Contacts Enters Agreement to Acquire Revolutionary Vision Start-Up 6over6 Vision

1-800 Contacts continues its expansion through cutting-edge optical technology focused on consumer accessibility and transforming the global vision care industry
1-800 Contacts, the leading online contact lens retailer announced that it entered into a definitive written agreement to acquire 6over6 Vision Ltd (6over6), which is expected to close before the end of December 2019.

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Killi Expands Privacy Application into Asia-Pacific Region, Furthering its Position as a Global Leader in Consumer Privacy

Killi expands consumer privacy product into the fastest-growing advertising region in the world
Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.

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