Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs
Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement.

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Capitalism Redefined? New Deloitte Survey Finds Executives Around the World Are Embracing a Larger Responsibility Beyond Profit

Stakeholder Interests–Those of Consumers, Employees, and Broader Society–Increasingly Influence Business Decisions
The world’s business leaders are increasingly embracing a new form of capitalism, moving from one focused primarily on shareholder value to one focused on serving the broader world, as the Fourth Industrial Revolution (also known as Industry 4.

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Influencing the Elusive Green Consumer

Globally the signs are clear: consumers say they are concerned about sustainability and the long-term health of the planet.  And they are beginning to actually manifest shopper choices that suggest they mean it and expect brands to take responsibility.  And brands are investing in all aspects of sustainable product development and go to market strategies.

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Soft Drinks and Health and Wellness Can Coexist in the U.S. Alcohol Space

Given the growing health and wellness movement among U.S. consumers, conventional wisdom would suggest that soft drinks would suffer. But in reality, the opposite is happening, particularly in the alcoholic beverage space. And amid the juxtaposition of the sober-curious consumers and the premium spirits drinkers, soft drinks have plenty of room to grow.

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How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience.

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MoneyGram and EbixCash Sign Exclusive Strategic Agreement to Expand Presence in India

Millions of Consumers Across the EbixCash Network of More Than 75,000 Villages Will Access the MoneyGram Global Platform in a Partnership That Aims to Service $3 Billion in Annual Remittance Volumes
EbixCash, a wholly-owned subsidiary of Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services, together with MoneyGram International, Inc.

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Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text.
But deciphering exactly what kind of visual content to post is tough.

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Gimbal Launches LocationChoices, Giving Consumers Increased Control Over Their Location Data

Gimbal announced the launch of LocationChoices, a mobile app that gives consumers increased control over their location data. The program was launched to inform and educate consumers about the data they produce and allow them to opt out of potential use cases they were unaware of.

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How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

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New Survey Points to Streaming Subscription Fatigue Among US Consumers

More Than Half of U.S. Consumers Unwilling to Pay More Than $20 a Month for Streaming TV Services Majority of Consumers Willing to View Ads Relevant to Their Interests to Reduce Subscription Costs
The majority of Americans (59 percent) are not willing to pay more than $20 a month for streaming TV services, according to a recent survey of more than 2,600 U.S. consumers by The Trade Desk.

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How These 8 Direct-to-Consumer Brands Are Changing Ecommerce Forever

Direct-to-consumer (D2C) companies cater to people’s desire for simplicity. As much as consumers claim to love choice, analysis paralysis is a real thing; D2C brands eliminate the hassle of researching, browsing, and choosing from hundreds of options, making shopping practically effortless.

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Online Return Process is Key to Customer Experience and Web Conversion, Splitit Survey Finds

Survey by the leading installment payment solution company reveals 52% of consumers have abandoned an online purchase out of fear of a difficult return process
A recent survey by leading monthly installment payment solution Splitit highlights the growing importance of consumer returns within the ecommerce industry.

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Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices.

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Frustrated Consumers Three Times More Likely Than Satisfied Consumers to Avoid Buying from Retailer or Brand Again, Accenture Study Finds

Nearly Half of Consumers Would Pay More for Experience That Exceeds Their Expectations
Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new resea

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Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction
Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue.

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