Kindred App Raises £2 Million in Seed Capital to Transform Influencer Marketing Landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction
Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue.

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Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it.

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TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo’s connected TV (CTV) inventory across its entire footprint.

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Cyber 5 2019 Recap: Top Stats & ROI Revolution Client Wins

Published December 6, 2019
 
 
As the weather turns colder and the holidays quickly approach, consumers are constantly on the lookout for that special deal for all of the items on their list. The holiday shopping season unofficially begins with Cyber Week (also known as Cyber 5), the colossal shopping holiday that begins on Thanksgiving and ends on Cyber Monday.

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Top 5 Best Mobile App Development Agencies in Bahrain

We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI.

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Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI

By Henry Iversen, This article is co-authored by Sverre P. Jonassen
Meeting the expectations of consumers in today’s on-demand world is by no means an easy task. They often have sky-high expectations and expect the brands they interact with to be ready to assist their every need 24/7 with instant, helpful and personalized service.

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Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

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Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers

More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact.

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Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season

Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity
First Orion, a leading provider of communication transparency solutions, announced the results of a consumer survey* that shows scammers are using new strategies to take advantage of consumers this holiday season.

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The device matters – Effects of consumer reviews on phones VS desktops

Anywhere there is research on the thoughts and feelings of consumers will get our attention. A recent study looked at over 275k reviews to see how reviews composed on mobile compared to those written on laptop/desktops. The researchers sought to understand the value of reviews for the reader, not the writer.

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Fake reviews in the news

We love reviews because they are therapeutic and help consumers make sense of their experiences (previous post) and give brands a ton of information that can be used to improve future customer experiences and business performance. 91% of shoppers read reviews, and 84% of people trust them (thanks Craig Bleom), which means that we must ensure that the reviews are real.

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