Manchester United and Alibaba Group Announce New Partnership

Club Channel on Youku Brings Exclusive Club Content to Chinese Fans, Future Collaboration Agreed on E-commerce Platform
Manchester United – one of the most popular and successful sports teams in the world – announced a new partnership with Alibaba Group that will bring exclusive rights to club content in China to Alibaba’s ecosystem for the first time, further extending the club’s engageme

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Plex Launches Ad-Supported Video on Demand on Every Continent, Delivering Free Streaming of Thousands of Movies and TV Shows On Any Device to more than 200 Countries

Plex, the global streaming media company that brings your favorite content together in the highest-rated OTT video app, today announced its global ad-supported video on demand (AVOD) offering is now available, making it the most widely available AVOD offering in the industry, reaching users in more than 200 countries.

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Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

SAN FRANCISCO–(BUSINESS WIRE)– #b2bmarketing–Hushly, the leading content engagement & lead conversion platform powered by AI, announced today that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver compa

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4 Ways Marketing and Creative Teams Can Streamline the Review and Approval Process

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created.
Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series.

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Bridging the Gap Between Marketing and Sales by Successfully Leveraging Content

You can have all the content planned in your calendar. You can have your best Salespeople working with the most profitable prospects. However, none of those strategies will work if your Marketing and Sales teams are out of alignment, working in silos.
According to a study, only 10% of Marketing and Salespeople all over the world believe that there is perfect alignment between the two teams.

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Kiite and Vidyard Partner to Bring the Power of Video to Kiite Playbooks

Kiite’s Partnership With Vidyard Brings Video Content to Kiite’s Playbooks Offering, Which Makes Knowledge, Training, and Coaching More Accessible to Employees
Kiite, a leading provider of sales enablement software, has announced a new partnership with Vidyard, the top video platform for business.

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Listen Free To SiriusXM Now Through Dec. 3

SiriusXM Giving free Access to Content in the Car and on the SiriusXM app Free preview showcases SiriusXM’s newest features: Personalized Stations Powered by Pandora, Xtra Channels and SiriusXM Video
SiriusXM has opened up a free listening period – running now through December 3 – on all inactive SiriusXM radios and on the SiriusXM app on phones, computers and tablets.

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Which taxonomy should you use to classify news content, IAB-QAG or IPTC Subject Codes?

With the vast quantities of news content available online about every topic, it can be a challenge to source content about what you are interested in without getting a lot of noise as well.
To help people find the topics they are interested in, publishers organize content into taxonomies.

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Two Popular Videotel Digital Signage Media Players Make Clients Take Extreme Notice Says Reseller, AV Specialists

Equipped with the capacity to engage audiences with triggered content and interactive solutions, the VP90 4K and the VP71XD has created a buzz for AV Specialists. The owner of the company says the Videotel Digital media players are like a one-stop-shop for creating exciting audio/visual experiences.

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How to Set & Achieve Marketing Objectives in 2019

In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to prioritize your company’s needs over your customers’ needs.

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How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.

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Give me five

Give me five is an open source Chrome extension that allows you to recommend the content you push to Lateral based on the content of the page you’re currently visiting. It’s the same code base that the NewsBot Chrome extension is built upon. The screencast shows the extension in action:
You can find the source code to Give me five on GitHub.

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Dynamic Search Ads: What Your Brand Needs to Know

Published October 25, 2019
 
 
Dynamic Search Ads are a search ad type that utilizes the content and products on your website as the main targeting component rather than keywords that you would use in traditional search campaigns.
This ad type uses dynamic ad targets, which range from URL-based rules to various Google Product Categories.

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The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.
So, what are the best hours to post on each social media channel?
Unfortunately, there’s no perfect answer.

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