Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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3 Reasons Counting is the Hardest Thing in Data Science

Counting is hard. You might be surprised to hear me say that, but it’s true. As a data scientist, I’ve done it all – everything from simple regression analysis all the way to coding Hadoop MapReduce jobs that process hundreds of billions of data points each month. And, with all that experience, I’ve found that counting often involves far more time and effort.

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